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Coronavirus Resource Center

As this global pandemic unfolds around us, we at AmericanHort want to provide our members and the industry as much helpful information and access to pertinent resources in as timely a manner as possible.

Please consider this page a resource center where we will update you on late-breaking news, provide helpful links to expert information and resources, and share tips and tools to help each one of our businesses navigate the days ahead.

Latest Updates

  • Business Financial Assistance - New Guidance on Ownership Changes for PPP Borrowers - SBA issued guidance October 2 on requirements of PPP borrowers that wish to engage in mergers, acquisitions, and other changes in ownership. See K·Coe Isom’s Quick Reference guide.
  • Business Financial Assistance - USDA Announces New Round of Coronavirus Relief for Growers: CFAP-2 is now open for application. Nursery and floriculture crops are eligible. Relief payments are based solely on 2019 sales. Application period runs September 21 – December 11. Details here.
  • Webinar - The Road Ahead: U.S. Visa Policy, Admissions, and 2021 Season Workforce Planning
  • Reopening Resources - H-2A in a Post-COVID World

USDA Assistance Programs

New Guidance on Ownership Changes for PPP Borrowers - SBA issued guidance October 2 on requirements of PPP borrowers that wish to engage in mergers, acquisitions, and other changes in ownership. See K·Coe Isom’s Quick Reference guide.

Business Financial Assistance - USDA Announces New Round of Coronavirus Relief for Growers: CFAP-2 is now open for application. Nursery and floriculture crops are eligible. Relief payments are based solely on 2019 sales. Application period runs September 21 – December 11. Details here.

On Tuesday, August 11, USDA announced expanded eligibility for the Coronavirus Food Assistance Program (CFAP). The program, funded through the CARES Act and the Commodity Credit Corporation, provides direct assistance payments to eligible commodities for which significant losses occurred due to pandemic-related market disruption.

Most nursery and floriculture crops are now eligible for relief. The nursery crop definition does appear to be limited to container plants; we are working to clarify, but it is possible that USDA decided most field-grown stock is less perishable, allowing for sales to be delayed but not necessarily lost. USDA also extended the application deadline to September 11. Application is through your local Farm Service Agency office; details can be found at Nursery-specific details are at

For nursery and floral crops, relief payments may cover two types of losses:

  • For nursery crop and cut flower inventory that was shipped but subsequently spoiled or is unpaid due to loss of marketing channels between January 15, 2020, and April 15, 2020, the wholesale value of the inventory that was shipped that spoiled or is unpaid, multiplied by 15.55 percent; and,
  • For nursery crop and cut flower inventory that did not leave the farm between January 15, 2020, and April 15, 2020, due to a complete loss of marketing channel, the wholesale value of the inventory ready for sale that did not leave the farm by April 15, 2020, and that will not be sold due to lack of markets, multiplied by 13.45 percent.

Nursery crop and cut flower inventory that may be sold after April 15, 2020, is not eligible for CFAP. Note also that there are overall payment limits, and entities deriving income from non-agricultural sources may have other eligibility limits.

Business Assistance

This page provides information from the Small Business Administration (SBA) and other resources that are designed to support small businesses during the coronavirus pandemic.

If you are a small business and need help you should apply for the disaster loan assistance from the Small Business Administration (SBA) upon promptly completing an assessment of your situation. Click here to access the SBA website.

There are two main SBA programs helping small businesses:

Application for forgiveness of Paycheck Protection Program loans is now available. Click here for more information.

The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll.

  • SBA will forgive loans if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities.
  • The Paycheck Protection Program will be available through June 30, 2020.
  • This program is for any small business with less than 500 employees (including sole proprietorships, independent contractors and self-employed persons), private non-profit organization or 501(c)(19) veterans organizations affected by coronavirus/COVID-19.
  • Lenders may begin processing loan applications as soon as April 3, 2020.
  • The loan will be fully forgiven if the funds are used for payroll costs, interest on mortgages, rent, and utilities (due to likely high subscription, at least 75% of the forgiven amount must have been used for payroll). Loan payments will also be deferred for six months. No collateral or personal guarantees are required. Neither the government nor lenders will charge small businesses any fees.
  • This loan has a maturity of 2 years and an interest rate of .5%.
  • Learn more about the Paycheck Protection Program at SBA’s website

The Treasury Department has been publishing frequent updates to an April 6 FAQ on the PPP (latest version available here) that specifically addresses seasonal businesses (Question 9) among other questions.

Click here for updated guidance on the eligibility of employees on H-2 visas in the Paycheck Protection Program.

Note: The Treasury Department has issued updated guidance for seasonal employers regarding the 12-week payroll window for seasonal employers. This newly released interim final rule is available here.

On May 15, the Treasury Department and Small Business Administration (SBA) released guidance on loan forgiveness under the Paycheck Protection Program, along with a loan forgiveness application.

According to Treasury and SBA, companies can seek loan forgiveness at the conclusion of the eight-week covered period, which begins with the disbursement of their loans. Additional regulations and guidance is also expected shortly from the SBA.

The loan forgiveness form and instructions include several measures, including:

  • Options for borrowers to calculate payroll costs using an “alternative payroll covered period” that aligns with borrowers’ regular payroll cycles.
  • Flexibility to include eligible payroll and non-payroll expenses paid or incurred during the eight-week period after receiving their PPP loan.
  • Step-by-step instructions on how to perform the calculations required by the CARES Act to confirm eligibility for loan forgiveness.
  • Implementation of statutory exemptions from loan forgiveness reduction based on rehiring by June 30.
  • Addition of a new exemption from the loan forgiveness reduction for borrowers who have made a good-faith, written offer to rehire workers that was declined.

The SBA’s Economic Injury Disaster Loan (EIDL) program provides small businesses with working capital loans of up to $2 million to help overcome the temporary loss of revenue.

  • The loans may be used to pay fixed debts, payroll, accounts payable, or other bills that can’t be paid because of the COVID-19 outbreak.
  • The interest rate is 3.75 percent for small businesses without credit available elsewhere, and businesses with credit available elsewhere are not eligible to apply for assistance.
  • The maximum term is 30 years.
  • The SBA website currently says “farms” are not eligible, but it is our understanding that will likely be changed soon to include all green industry businesses as a result of expanded eligibility provisions passed in the CARES Act.
  • This loan is not eligible for debt forgiveness.
  • Learn more about EIDL Loans at SBA’s website — COVID-19 EIDL Loans

Borrowers may apply for PPP loans and EIDL loans; However, you cannot use both loans for the same purpose. If you accept the EIDL loan, and you subsequently qualify for the PPP loan, you can re-finance the EIDL loan with the PPP loan.

Among other provisions included in the bill signed by the President on April 24, clarification that the EIDL program is accessible to other agricultural businesses. While nurseries were already included in the underlying EIDL program, the rest of the green sector will now be able to apply for the $10,000 EIDL Advances and $15,000 low-interest loans through the SBA.

The exact terms of loans are determined solely by the lender(s) and AmericanHort can make no representation as to the accuracy or completeness of any information contained herein.

Main Street Lending Program (MSLP)

While not subject to forgiveness like the PPP loans above, the Federal Reserve's Main Street Lending Program seeks to assist banks in extending credit to small- and medium-sized businesses which were in good financial standing before the crisis by offering 4-year loans to companies employing up to 10,000 workers or with revenues of less than $2.5 billion.

On April 30, the Federal Reserve Board officially announced the increased scope and eligibility of the Main Street Lending Program. In addition to creating a new loan option under the MSLP, the Board lowered the minimum loan size for certain loans to $500,000 and expanded the pool of businesses eligible to borrow under the program.

Term sheets for each of the program’s three types of loans are available here: New, Priority, and Expanded. An FAQ document on the Main Street Lending Program is available here.

K·Coe Isom has also prepared a technical factsheet on the program, available here.

Additional Resources

Assistance for Small Businesses

Click here for an easy guide provided by The U.S. Chamber of Commerce that will help you answer:

  • Am I eligible?
  • What will lenders be looking for?
  • How much can I borrow?
  • How to calculate payroll costs? (what is included and what is excluded)
  • Will my loan be forgiven?

Coronavirus Aid, Relief, and Economic Security (CARES) Act

Watch the recording of our March 31 webinar with K-Coe Isom “A Discussion on the Coronavirus Aid, Relief & Economic Security (CARES) Act: Loans, Grants and Business Relief”.

Need further guidance? AmericanHort Premium members have access to our partner K·Coe Isom for an initial consultation by phone to exchange questions or ideas, as well as receive initial consultation regarding issues or concerns at no additional cost. Any follow-on work would become a project between the association member and K·Coe Isom at a negotiated fee.

Learn more about K·Coe Isom federal relief assistance options here.

All AmericanHort members and green industry businesses are encouraged to engage K·Coe Isom for their tax and CARES Act needs. K·Coe advisory fees apply and only AmericanHort Premium Members qualify for the no-cost initial consultation.

You can learn more about AmericanHort’s relationship with K·Coe Isom and the services they provide here. To get in touch with K·Coe Isom, please contact AmericanHort at 614-487-1117, or email us at

Income Tax Filing and Payment

On March 20, President Trump announced that the IRS would extend filing and payment deadlines for individual and business filers until July 15, 2020. There will be no penalties or interest on taxes owed if filed by the new deadline. More information is available from the IRS’ Coronavirus relief page.

AmericanHort Premium members have access to dedicated experts at K-Coe Isom. For more information on these benefits, click here.

NLAE COVID-19 Resource Map

The Nursery & Landscape Association Executives has centralized the available information on business operations in each state and province, as well as how shipments to and within the various states and provinces are affected. View the resource here.

Securing Inclusion in USDA’s CARES Act Response

On April 10, AmericanHort led a letter to Secretary of Agriculture Sonny Perdue, in which 105 organizations urged the Secretary to ensure any forthcoming USDA assistance includes nursery and floriculture crop farmers devastated by this unprecedented COVID-19 crisis. A copy of the letter is available here.

On April 3, AmericanHort CEO Ken Fisher and SVP of Advocacy Craig Regelbrugge sent a letter to Secretary of Agriculture Sonny Perdue to help ensure that the horticultural industry is fully embraced in the USDA-directed relief funding recently provided through the CARES Act. A copy of the letter is available here.

Industry Specific Information

Garden Retail Centers

Amid a growing trend of mandated business closures, many are wondering what they can do to help their business weather the storm. Decisions on whether businesses can operate will be made, and those with the ability to influence those decisions will be best located, at the state or local level. Our strategy is to equip our members and state/local partners with the arguments to make their case in those discussions.

AmericanHort has collaborated with other industry leaders and organizations, to develop a statement you can use in communicating with government officials. We encourage you to borrow this statement and proactively reach out to your leaders to demonstrate the essential nature of retail garden centers in discussions about mandated business closures.

On March 18, AmericanHort briefed the National Association of State Departments of Agriculture on our concerns about the importance of these retail operations. State Agriculture Secretaries and Commissioners are key allies in the effort to articulate why these businesses should be allowed to continue operations, even in a modified capacity.

We have also been in communication with the office of Secretary of Agriculture Sonny Perdue and other USDA staffers requesting that they keep the green industry in mind as “essential agriculture” as any new regulations are developed.

Growers & Producers

We are not currently aware of any jurisdiction limiting the ability of growers to continue operations. As a rule, agricultural production is generally considered a critical/essential component of the national infrastructure and we expect it will continue to be treated as such in these circumstances. If you're hearing anything different, please let us know.


On March 18, AmericanHort joined a letter articulating the landscaping industry industry’s importance.

State-by-State Agricultural Information

AmericanHort has begun to collect information sent to us by members in several states that may be of assistance in securing operating protections for your business as more closures are announced. This list is not complete and if you have seen a similar information not mentioned here, please forward them to us.

New York State Department of Agriculture and Markets Interim Guidance for Horticulture

North Carolina Department of Agriculture and Consumer Services Coronavirus Page

Oklahoma Department of Agriculture, Food, and Forestry Statement on Essential Agriculture (March 20, 2020)

Announcement from the Governor of Oregon on Required Business Closures

Transportation Logistics

Updates from FMCSA

On March 24, the Federal Motor Carrier Safety Administration (FMCSA) put out guidance for drivers who have had, or will have, their licenses expire over the next few months or those who need updated medical exam. A waiver is being granted until June 30 for drivers who had valid credentials as of March 1. The text of the guidance is here: Notice of Enforcement on Licenses. Waiver.


Please Maintain 6ft of Social Distance Sign

Guidelines and Precautions for Employers

The CDC and OSHA have made available guidance for employers on how to prepare for and operate businesses while mitigating the risk of infection. That information is below.

DHS Announcement on Critical Infrastructure

The Department of Homeland Security has three times revised federal guidance on critical infrastructure sectors and essential workers. The second revision notes the explicit inclusion of “landscapers” as essential under the Public Works and Infrastructure Support sector. Note that the federal guidance is advisory only and final authority resides at the state and sometimes local level. But these changes may be helpful as AmericanHort and state partners work to support state/local decisions on who may operate consistent with health and safety guidance. Read the guidance here.

Reopening Resources - H-2A in a Post-COVID World

AmericanHort Guidance

Read AmericanHort’s guidance on the paid leave requirements that Congress created this spring in response to COVID-19 and how they relate to school reopenings and into 2021.

As governments across the country provide advice on the best policies and procedures to follow during our national reopening, AmericanHort encourages you to consult with your state and local health officials and follow current state health department requirements. The Nursery & Landscape Association Executives has centralized the available information on business operations in each state and province here.

Federal Resources

Opening Up America Again Guidelines

The Federal Emergency Management Agency (FEMA) and Centers for Disease Control and Prevention (CDC) have issued a three-phased roadmap to reopening based on the advice of public health experts. These steps will help state and local officials when reopening their economies, getting people back to work, and continuing to protect American lives.

For the full roadmap, click here.

Environmental Protection Agency (EPA)

EPA’s expertise on the safe and effective use of disinfectants against the virus that causes COVID-19 informed the development of this comprehensive plan. With the CDC, the EPA has revised Guidance for Cleaning and Disinfecting Public Spaces, Workplaces, Businesses, Schools and Homes which offers a practical, three-step process for preparing spaces for reopening.

Centers for Disease Control and Prevention (CDC)

New interim guidance is available from CDC and the Department of Labor for agriculture workers and employers.

The CDC hosts a webinar for private sector organizations and partners to update the public on the latest on the COVID-19 response.

Occupational Safety and Health Administration (OSHA)

OSHA has released updated guidance on recordkeeping requirements related to COVID-19, and how to determine of occurrence is considered a recordable illness.


Please Maintain 6ft of Social Distance Sign

Additional Resources

U.S. Chamber of Commerce – State by State Reopening Guidance

National Governors Association - Summary of State Actions Addressing Business Reopenings

National Governors Association - State-By-State Summary of Public Health Criteria In Reopening Plans

FAQs for H-2A Users

AmericanHort and CJ Lake have assembled a list of FAQs for users of the H-2A visa program. Click here for the full FAQ document.

Office of Foreign Labor Certification

On April 1, the DOL Office of Foreign Labor Certification issued a second round of COVID-19 related H-2A FAQ that addressed potential issues regarding the H-2A temporary agricultural labor certification program. Ongoing announcements from the DOL are being posted here.

On March 20, the Department of Labor’s Office of Foreign Labor Certification (OFLC) released a document of addressing Frequently Asked Questions relating to the COVID-19 outbreak.

Transfer of Eligible Workers

On March 19, the U.S. Department of Agriculture (USDA) and U.S. Department of Labor (DOL) announced a partnership to “facilitate the identification of foreign and domestic workers that may be available and eligible to transfer to other U.S. agricultural sector employers to fulfill critical workforce needs within the U.S. under existing regulatory authority during the COVID-19 pandemic.” U.S. Citizenship and Immigration Services recently published a temporary rule intended to make it easier for H-2A workers who are finishing a work contract in the U.S. to be transferred into a new approved agricultural job opportunity and remain working in the U.S. AmericanHort has new guidance on how the temporary changes work.

General Announcements Related to H-2 Processing

On March 26, the Department of State announced that Secretary Pompeo and the Department of Homeland Security had authorized consular officials, at their discretion, to waive the visa interview requirement for first-time and returning H-2 applicants who have no apparent ineligibility or potential ineligibility. Read the announcement here.

President Trump has already signed three pieces of legislation passed by Congress to address the crisis and the economic stresses produced by nationwide efforts to slow the spread of COVID-19. Debate around additional legislation continues and we will keep monitoring these discussions

The Coronavirus Preparedness and Response Supplemental Appropriations Act, 2020 (H.R. 6074)

U.S. House of Representatives:
Passed 415-2 (3/4/20)

U.S. Senate:
Passed 96-1 (3/5/20)

White House:
Signed into Law (3/6/20)


This legislation provides emergency funding for federal agencies to respond to the coronavirus outbreak including funding for loans to support affected small businesses.

The Families First Coronavirus Response Act (H.R. 6201)

U.S. House of Representatives:
Passed 363-40 (3/14/20)

U.S. Senate:
Passed 90-8 (3/18/20)

White House:
Signed into Law (3/18/20)


This legislation expands job-protected leave for American workers and expand unemployment insurance programs, among other relief initiatives. Click here for a high-level summary of the law’s paid leave-related provisions.Click here for a high-level summary of the law’s paid leave-related provisions.

For most, the Spring season is essential to success, and businesses with limited liquidity are not well positioned to shoulder a huge financial burden at the time the industry should be heading into peak activity and cash flow generation. We had profound concerns about the burdens being placed on employers who are suffering from capacity, liquidity, and overall business problems. In the end the imperative for Congress to act outweighed the will to amend the issues with the bill that affected our members. You can read a copy of AmericanHort’s response to the Senate here.


On March 26, the DOL made available a compliance poster (Spanish) for employers which must be displayed to fulfill notice requirements under the new law. A Field Assistance Bulletin describing WHD’s 30-day non-enforcement policy is available as well.

On March 24, the Department of Labor (DOL) provided in a Fact Sheet for Employees, a Fact Sheet for Employers and a Questions and Answers document explaining the various leave provisions included in the Families First Coronavirus Response Act that took effect on April 1, 2020. As described in the press release:

For additional information from the DOL’s Wage and Hour Division (WHD) on issues employers face in responding to COVID-19, click here.

The Coronavirus Aid, Relief, and Economic Security (CARES) Act (H.R. 748)

U.S. Senate:
Passed 96-0 (3/25/20)

U.S. House of Representatives:
Passed (3/27/20)

White House:
Signed (3/27/20)


This legislation provides a sweeping stimulus to the American economy, financial support for businesses, and a backstop for state and local governments and institutions to address the Coronavirus in their community.

The legislation includes the following provisions:

  • Rebates of $1,200 for low- and middle-income individuals (gradually phased out for AGIs between $75,000 and $99,000), and an additional $500 for every child.
  • $350B in small business loans available to protect payrolls and other operating expenses, which may be forgiven in certain circumstances.
  • A 50% refundable payroll tax credit on wages paid, up to $10,000 in certain circumstances.
  • A delay on Social Security payroll tax payments for employers.

For a full summary of the bill text, click here.

Garden Retail Resources

With much uncertainty in our world right now, we’ve gathered these resources for the Retail Community with the hope that they will help you navigate today’s challenging business environment. Together we strive to keep ourselves, our employees, and our customers healthy and happy.

Keeping Your Message Positive

Now is not a good time to reduce your investment in communications. In fact, online, social media and other communications can be your lifeline to telling customers how they can (and should) continue to do business with you.

For additional resources and valuable assets that will help you inspire and connect with your customers, be sure to visit the Benefits of Plants section of the AmericanHort Coronavirus Resource Center.

The National Garden Bureau has re-launched the inspirational Victory Garden for 2020.

Keeping Employees Healthy and Safe

National Retail Federation has a webpage devoted to keeping retail employees safe.

Here is a list of practices AmericanHort members are doing to best manage their growing businesses.

Ramping Up Curbside Services & Online Sales

The Retail Industry Leaders Association (RILA) and National Retail Federation (NRF) have teamed up to provide "A Blueprint for Shopping Safe", a plan to help guide a uniform reemergence of retail across the country.

Shopify is one of many service providers who give you everything you need to run a successful online store.

SBIsoftware is a web based platform to support a safe, no contact sales process for retailers of live goods. Here’s an overview of their No Contact Plant Pick Up Tour.

Marketing Resources

How do you ask your customers to keep a safe distance from each other while shopping? This easy-to-print Social Distance Sign makes it simple for retailers to communicate the new directive for retail environments.

Rally Consumers for Plants was developed by our friends at Horticultural Advantage and The Garden Center Group to encourage consumers to focus on planting gardens by providing helpful tips and information.

Marketing Munchies podcast (weekly, 7-15 minutes, free) generated and produced by Dr. Bridget Behe at Michigan State University. Marketing Munchies, a podcast to inform and inspire green industry professionals, highlighting the latest in horticulture marketing and consumer research

Linking Consumers to Information

Retailers know that the relationship isn’t over once the sale is made. Providing customers with reliable, on-demand information is easier than you might think. You don’t need to reinvent the content, but it may be as close as your nearest Cooperative Extension Service such as those listed below.

Michigan State provides gardening information for the upper Midwest.

The University of Florida and Texas A&M provide information for gardening in the south.

University of Maine offers gardening information for the Northeast.

Additional resources can be found in the Benefits of Plants section of the Coronavirus Resource Center.

Guidelines and Precautions for Employers

The CDC and OSHA have made available guidance for employers on how to prepare for and operate businesses while mitigating the risk of infection. That information is below.

Guidelines for Communicating with Employees, Customers, and Clients

In times of uncertainty communication is more important than ever. We suggest companies consider two important paths of communication and deliver information in as calm a manner possible. The first path is for employees to help alleviate their concerns; and the second path is to connect with your customers and clients. Here are some suggestions on what your messages to these audiences might address.

Employee communication:

  • An overall statement that “we value the health and wellbeing of our employees and their families and are here to listen to your concerns”
  • Share what the company doing to protect its employees from the virus (handwashing, sanitizing, limiting meetings, limiting in-person contact, etc.)
  • Share your remote working/telecommuting options, guidelines (if available)
  • Review your processes for how the company will communicate to employees in the event of a mandatory shut down
  • Review your HR policies regarding sick time or leave. This may be a time to make some temporary modifications (i.e.: provide an advance on paid time off)

Client or customer communication:

  • Share whether the company open for business, has modified hours operation, offers delivery or order pickup services, etc.
  • Share what the company is doing to protect its customers from the virus? (handwashing, sanitizing, adding additional hand-wash stations, limiting visitors, limiting meetings, limiting in person contact, etc.)
  • Share the positive fact that plants impact our health, wellness and the environment – “gardening has not been cancelled”
  • Ask how the company can help its customers/clients in this time of uncertainty through service, payment terms, or other support

Click here for printer friendly version of the above tips.

AmericanHort: What Members are Doing to Respond to Coronavirus

Paley Rothman: FAQs about responding to questions about teleworking, feeling sick and more

University of California – Davis: COVID-19 Resources for Agriculture

The Health, Wellness, and Economic Benefits of Plants

National Garden Bureau – pre-designed social media graphics to showcase the benefits of plants and how they can make our lives better. Here are a few examples but you can find more here.

Get Outside & Garden – creative ideas for easy kids gardening activities are here.

National Initiative for Consumer Horticulture (NICH) - Plants Do That

A variety of helpful resources to promote plants; for print or digital use

Embrace Your Space – TNLA (Texas Nursery & Landscape Assn.)

#StayPlanted is an initiative launched by a coalition of interior plantscapers to help promote CDC messaging for shelter in place and social distancing guidelines. Assets and messaging guidelines can be found here.

Encourage customers to take advantage of their own backyards and remind them why it feels good to get your hands in the dirt.

The Benefits of Plants

Various resources and research available from Dr. Charlie Hall, AmericanHort Chief Economist.

Federal Government Resources

Small Business Administration (SBA)

Centers for Disease Control and Prevention (CDC)

Communication Tools

The CDC provides free online communication tools you can use to help communicate with your employees. Many resources are available in multiple languages


Environmental Protection Agency (EPA)

Occupational Safety and Health Administration (OSHA)

Interim guidance and other resources for preventing exposures to, and infection with, COVID-19

State Government Resources

State & Territorial Health Departments

NASDA (National Association of State Departments of Agriculture) As the Federal Government is leading efforts to respond to coronavirus (COVID-19), states are serving on the front lines.Head over to the NASDA website where you will find a quick summary of all the main resources that might be helpful to you and your staff.

The Road Ahead: U.S. Visa Policy, Admissions, and 2021 Season Workforce Planning

Thursday September 24 – 2pm ET

AmericanHort will host a webinar to help green industry businesses and HR professionals plan for the 2021 season using H2 workers, J-1 interns, and other common visa types. Come listen to experts who will share informed opinions on what employers might expect as you navigate the approval process for 2021.

This program will feature brief agency updates from Kristi Boswell, Senior Advisor to the Secretary at US Department of Agriculture, and Shawn Packer, Senior Counselor at the Department of Labor. Ag labor policy experts Lynn Jacquez and Chris Schulte of CJ Lake LLC, labor and employment law counsel to AmericanHort, will discuss how the evolving pandemic and the national elections may affect employers’ workforce planning.

Craig Regelbrugge, Sr. VP of AmericanHort will moderate the discussion.

Access of this recording of this webinar is available to AmericanHort members here. Not a member? Here’s why you should join.

Coronavirus Food Assistance Program (CFAP) - A Focus on Horticulture Industry Eligibility and How To Apply

Monday, August 17th 1:00pm ET

The U.S. Department of Agriculture has recently expanded eligibility for the Coronavirus Food Assistance Program (CFAP), as most nursery and floriculture crops now qualify for relief. The program provides direct assistance payments to eligible commodities for which significant losses occurred due to pandemic-related market disruption.

AmericanHort will be joined by Matthew Farrell of K·Coe Isom, the nation’s leading agricultural consulting and accounting firm, who will share his expertise on this program and discuss eligibility and the application process. The application period has been extended until September 11.

Download handout

This webinar will include a Q&A period and is available to AmericanHort and green industry members.


The PPP Flexibility Act: An Overview of Updated Regulations for PPP Loans

Friday, June 26th 11:00am-12:00pm ET

Signed into law on June 5th, the Paycheck Protection Program (PPP) Flexibility Act triggered an updated round of regulations for PPP loans, many of which provide additional flexibility to key provisions of the program. These concepts include the covered period, payroll cost thresholds, loan maturity, loan deferral period, as well as updated forms for forgiveness.

Join Tal Coley and Craig Regelbrugge of AmericanHort, along with Kala Jenkins and Beth Swanson from K-Coe Isom, the nation’s leading agricultural consulting and accounting firm, for an in-depth discussion on these latest developments with the PPP and a brief update on the Economic Injury Disaster Loan (EIDL) loan program.

This webinar is available to AmericanHort members and green industry businesses.


Garden Retail Innovation in 2020 – Key Learnings and Takeaways

This spring was a whirlwind for Garden Retail Centers as the industry quickly adjusted to market conditions and implemented new marketing techniques and new sales technology.

Join AmericanHort as Katie Dubow of Garden Media Group facilitates a diverse panel of retailers with different business strengths to share how they make innovative changes to accommodate “the new now”. The esteemed panelists represent a variety of business models and will dive into what they expect in the future marketplace may hold, and what innovation in areas like sales, marketing and other operations they plan to expand upon for next year.

This webinar is designed to prepare you for Garden Retail education sessions that will take place during Cultivate’20 Virtual, providing a foundation of knowledge to build upon during Cultivate, and most importantly help you prepare for 2021 and beyond. You won’t want to miss it!

  • Katie Dubow, moderator, Garden Media Group
  • Tammy Behm, Maypop, St. Louis, MO
  • Jessie Jacobson, Tonkadale, Minnetonka, MN
  • Benjamin J Polzin, Down to Earth Garden Center, Eau Claire, WI – 2019 Top 100 IGC

The Paycheck Protection Program: What You Need to Know

AmericanHort staff along with senior associates Kala Jenkins and Beth Swanson from K-Coe Isom

Join AmericanHort staff along with senior associates Kala Jenkins and Beth Swanson from K-Coe Isom, the nation’s leading agricultural consulting and accounting firm, to discuss recent developments on the Small Business Administration (SBA) Paycheck Protection Program (PPP). These experts will address seasonality requirements, certification of need, loan forgiveness, as well as potential tax breaks & credits. The application period for this $2T Government stimulus package is open until June 30, 2020.

Download presentation slides

This webinar is available to AmericanHort members and green industry businesses.

Brought to you by

No-Contact Sales: A Discussion with Garden Center Retailers

Download Presentation Slides Here

Moderator: Bridget Behe


  • Jennifer Moss, Moss Greenhouses
  • Jill Umpherville, Dutch Gardens
  • Ben Polzin, Down to Earth

Hear from our panelists:

  • Jennifer Moss, director of sales and marketing, Moss Greenhouses, Jerome Idaho – started online sales with curbside pick-up and delivery service this spring. Jennifer will share what she has learned as they’ve entered these new sales channels.
  • Ben Polzin, owner of Down to Earth Garden Center in Eau Claire, Wisconsin will share what he has learned from operating a small boutique and garden center’s with moderate online sales experience.
  • Jill Umpherville, owner of Dutch Gardens in Saskatoon, Saskatchewan, Canada. Dutch Growers started as a nursery and has vastly expanded into a variety of plant and product offerings for the home. Jill will share her online sales expertise with us.

AmericanHort – KCoe Isom Webinar

Updates to the SBA Paycheck Protection Program Application Process

Download Federal Relief Assisstance Options PDF Here

Download presentation slides

AmericanHort, in partnership with KCoe Isom, the nation’s leading agricultural consulting and accounting firm, and Ball Seed, North America's leading wholesale horticultural distributor, is offering an updated webinar and support program to AmericanHort members and green industry participants to assist in navigating the application requirements of the SBA Paycheck Protection Program (PPP) program.

The SBA PPP offered as part of the $2T Government Stimulus package is an important financial relief platform for small businesses. Initial reports indicate loan applications and bank participation have been challenging for some.

Join us Friday April 10th at 1:00 ET for a webinar to learn about recent program guidance and updates, how to successfully apply for this loan package, and how you might navigate the application process.

The webinar will be led by leading experts from KCoe Isom, who will walk through the information you need to apply and give you options to submit the application yourself or take advantage of the KCoe Isom assessment, loan packaging and submittal process.

Communication Through Crisis

Neal Glatt, Grow The Bench

In an instant, nearly every business has shifted to remote working to protect it's employees and public health. But it doesn't take long to realize that virtual communication is anything but business as usual. In this session, Neal Glatt will walk attendees through the communication changes and cultural shifts that drive them in the past, present, and future to equip you for success.

Attendees will learn how to more effectively communicate with customers and employees to improve every key business metric and utilize better communication to thrive including: the difference between 2-D and 3-D communication conversations and means; how to select the proper channel for conversations to maximize meaning and efficiency; new tools to improve communication in 2020 and beyond.

Neal’s Speaker Bio: Neal Glatt is a managing partner with In his career as a snow contractor, Neal joined Case Snow Management, Inc. as an Account Executive in 2010. The company owned a single pick-up truck and had annual revenues of less than $1 million. Leading the sales effort and serving as part of the leadership team, Neal helped the company exceed $40 million in annual sales before beginning his own coaching practice in 2017. During that time, Neal discovered the power of focusing on strengths and the ability of strong leadership to influence amazing results. His passion is to help other people also find fulfillment and success in life. He is a Certified Strengths Coach through Gallup and a John Maxwell Certified Coach, Speaker, and Trainer.

A Discussion on the Coronavirus Aid, Relief, and Economic Security (CARES) Act – Loans, Grants and Business Relief

K·Coe Senior Associate Kala Jenkins and Federal Affairs Lead Brian Kuehl

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On Friday March 27, Congress passed the Coronavirus Aid, Relief, and Economic Security (CARES) Act. It’s an estimated $2 trillion package, which specifically allots $10 Billion for Economic Injury Disaster Loans (EIDLs) and $350 billion for Paycheck Protection Loans to help small businesses.

K·Coe Senior Associate Kala Jenkins and Federal Affairs Lead Brian Kuehl discuss the latest on Small Business Administration (SBA) loans and direct payment programs that currently exist as a result of the COVID-19 crisis. With the passage of this stimulus package, timely and useable guidance is essential. This webinar will help you learn what this means for your business.

Shopping from the Consumer’s Perspective

Thursday, March 26, 2020, 2 PM, EST

In this webinar, Dr. Bridget Behe helps retailers construct a better retail environment and an easier shopping process for the consumer. She presents timely information to help Garden Centers with near-term options given the Coronavirus outbreak and IGC strategies for the new rules that may be legally or ethically in place. This webinar is the final in a 3-part series by Dr. Behe and has been modified to reflect the difficult times we are in. Part 1 and Part 2 are available to AmericanHort members in the Knowledge Center.

Part 1 - Enhance Retail Signage for Improved Sales

Part 2 - Creating More Compelling Retail Displays

The Families First Coronavirus Response Act - Answering Tax and Labor Questions

Wed, Mar 25, 2020 1:00 PM - 2:00 PM EDT

Join us for an informational update about recent legislation Congress passed in response to the Coronavirus emergency and its effects on your business' labor and tax policies from two of AmericanHort’s expert partners—CJ Lake and K-Coe Isom.

Frequently asked question about The Families First Coronavirus Response Act.

Legislative & Economic Update

Monday March 23, 2020 at 11:00 AM

AmericanHort’s Craig Reggelbrugge, Sr. VP of Advocacy & Research and Chief Economist Dr. Charlie Hall who will provide updates on the latest legislative activity and general state of the U.S. economy considering the global Coronavirus pandemic.

Due to technical difficulties, audio commentary is missing from portions of the recorded presentation. However, slides can still be viewed in the video or downloaded at the link above.

The information contained in this link, or in the webinar recording, may not be reproduced, in part or in whole and by any means, without further permission from the AmericanHort.