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Events & Webinars
 

Events & Webinars  

Creating More Compelling Retail Displays

Tuesday, February 25, 2020, 11 AM, EST

Dr. Bridget K. Behe, PhD, Professor, Michigan State University

More than half of all purchases at any retail outlet occur at the point of purchase, making displays critical elements in the purchase process. According to some studies, well-executed displays can increase sales by up to 300%. Dr. Behe will present findings from multiple studies, some of which utilize eye-tracking to follow the shopper’s gaze, to help retailers understand how to construct a more shoppable space. This is the second webinar in this three-part series by Dr. Behe.

Part 1 - Enhance Retail Signage for Improved Sales is available HERE

Brought to you by AmericanHort and Proven Winners

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AIPH Spring Meeting

March 1-4 | Miami, FL

This meeting, hosted by the Association of International Horticultural Producers*, will expose participants to what’s going on in horticulture around the world, provide the chance to forge international relationships that may lead to business opportunities, give access to new varieties, and more.
*AmericanHort is the U.S. member of AIPH, our international sister organization

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Shopping from the Consumer’s Perspective

Thursday, March 26, 2020, 2 PM, EST

Dr. Bridget K. Behe, PhD, Professor, Michigan State University

For some customers, the plant shopping process is an adventure. With funding from HRI, Dr. Behe and her team used eye-tracking for nearly 160 customers in four retail outlets in Michigan. Results show what real people with real money in a real store did to buy some real plants. Findings will help retailers construct a better retail environment and easier shopping process. This is the final webinar in this three-part series by Dr. Behe.

Brought to you by AmericanHort and Proven Winners

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Cultivate’20

July 11-14, 2020

New knowledge, networking, strategies, suppliers, brainstorming, plants, products, inspiration, ideas, good eats, great city, and you. With 650+ exhibitors, 100+ education sessions, and 10,000 other attendees to get to know, there's no place better to do business, grow business, and set yourself up for success. Cultivate’20 is All About You, and we can't wait to see you. 

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2020 IGCA Congress

October 18-23, 2020 | South Africa

Each year, the IGCA Congress is hosted in a different country and this year we are traveling to South Africa! The 2020 IGCA Congress will included a concentrated business tour of garden centres and excellent social programing while exploring South Africa.

Register Now