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News & Press: Press Release

AmericanHort Announces Cultivate’20 Virtual Schedule

Thursday, May 28, 2020  
Posted by: Mary Beth Cowardin

For Immediate Release

May 28, 2020Mary Beth Cowardin Vice President Marketing & Member Engagement MaryBethC@AmericanHort.org

614-884-1137  

AmericanHort Announces Cultivate’20 Virtual Schedule 

Columbus, Ohio – AmericanHort, the host of Cultivate, the largest all-industry trade show, is pleased to announce the schedule for Cultivate’20 Virtual, the 100% online event that will connect customers, suppliers and colleagues across the industry. Debuting on Monday July 13 at 10am ET Cultivate’20 Virtual scheduled activities will occur for four days, ending on Thursday July 16. The virtual event platform and content will continue to be available to registered AmericanHort members until September 1. “Moving Cultivate to a virtual event allows the green industry to continue to conduct commerce, train and develop employees, network with business peers and move forward to ensure our industry comes out of this challenging time as strong as ever.” said Ken Fisher, president and CEO of AmericanHort. 

Each day will start with an open exhibit hall of 3D virtual booths, main stage programming, and will provide daily opportunities for networking and industry discussions and on demand and live educations sessions. The day will close with virtual social gatherings. 

The main stage programming will occur each day at 11:30 AM ET, as follows:          

  • State of the Industry Presentation – Monday July 13
  • Town Hall: Management Lessons from a Pandemic:  What I Learned About Management, Leadership, and Myself – Tuesday July 14
  • Women in Horticulture: Strategic Networking and Mentorship; Accessing and Building Power through Relationships – Wednesday July 15
  • Town Hall: What Lies Ahead:  Charting an Industry Path Forward – Thursday July 16

Click here for more details on the daily main stage programs. 

“We’ve arranged a schedule that allows for daily gatherings of all attendees together, time for exhibitors to meet their customers, concurrent education sessions to share best practices, and opportunities for individual and small group networking.” said Fisher. For more schedule details visit www.cultivatevirtual.org/schedule.

Exhibitors will have 3D booths where customers can interact with booth personnel via live chat, watch product videos and demonstrations, download product information and more. New plant varieties and new products will be showcased during the event in designated areas to highlight industry innovations. Information on exhibiting companies will be available on the cultivatevirtual.org website in coming weeks. “Cultivate was recently named a top 100 trade show by the Trade Show News Network (TSNN) recognizing the importance of this show in our industry. We are pleased to make this virtual commerce opportunity to help foster industry 

commerce,” said Sherry Johnson, CEM, CMP, vice president knowledge & business advancement for AmericanHort.

Live education sessions will be presented each day on important topics including optimal pricing, root zone management, an introduction to hemp production, crop specific tips, workforce training for success, selling and marketing plants online, succession planning, among others. These fast-paced sessions, led by our industry’s best instructors, are developed specifically for our virtual learning platform. Sessions are designed for attendees to interact with presenters and address important questions. In total, more than fifty educational sessions will be offered during Cultivate’20 Virtual, some of which will be pre-scheduled live sessions and others on-demand at the attendee’s convenience.

In addition to the exhibit hall activities and education sessions, a series of industry interaction opportunities will take place daily. “The industry roundtable discussion programs scheduled each afternoon will provide a chance for attendees to intermingle with others in the industry and will encourage conversation on a variety of topics critical within the industry,” said Fisher. 

Additional information for Cultivate’20 Virtual can be found at Cultivatevirtual.org. Interested exhibitors should contact Elizabeth Williamson at ElizabethW@AmericanHort.org or Sherry Johnson at SherryJ@AmericanHort.org. A list of most commonly asked questions are answered at the event website, or you may contact AmericanHort at 614-487-1117, or email at Hello@AmericanHort.org.

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About AmericanHort

Green industry businesses perform better, grow faster, and prepare for the future as a member of AmericanHort, the green industry’s leading association. With a rich history of serving horticultural professionals, AmericanHort supports nearly 15,000 members and affiliated businesses that include breeders, greenhouse and nursery growers, garden retailers, distributors, interior and exterior landscape professionals, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry market chain. The horticulture industry's production, wholesale, retail, and landscape service components have annual sales of $346 billion, and sustain over 2.3 million full- and part-time jobs. AmericanHort works to impact the growth, performance, and successful future for the industry through advocacy, research, education, and advancing industry standards.

Cultivate is the national industry event hosted by AmericanHort every July in Columbus, Ohio. Due to the recent coronavirus pandemic, this year Cultivate’20 Virtual will be a 100% online event taking debuting July 13 offering a 3D trade show, +50 education sessions, town hall and keynote presentations and industry round table discussions. Cultivate is an event for the entire industry supply chain to come together for professional development to conduct commerce, and to network with industry peers through its trade show, education sessions and networking events.