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News & Press: Press Release

AmericanHort Aligns with International Sustainability Certification Expert MPS

Wednesday, January 10, 2018   (0 Comments)
Posted by: Jeremiah Werstein

For Immediate Release
January 8, 2018
Mary Beth Cowardin 
Vice President Marketing & Member Engagement
614-884-1137 Direct

AmericanHort Aligns with International Sustainability Certification Expert MPS
National roll out of U.S. program to be unveiled at MANTS

Columbus, Ohio – AmericanHort will announce plans to partner with Netherlands-based sustainability certification expert MPS (More Profitable Sustainability) on a mission to help green industry businesses improve sustainability best practices at the AmericanHort Town Hall meeting at MANTS. Those interested in being the first to learn details of the partnership should attend the Town Hall meeting Friday, January 12 at 7:30 a.m. in room 337 at the Baltimore Convention Center. 

The partnership was spurred by AmericanHort's initiative to provide new, industry-leading programs to help its members perform better, grow faster, and prepare for the future.

"Our alliance with MPS will promote and expand best practices in the area of environmental sustainability, enabling the entire industry to perform better," said Ken Fisher, president and CEO of AmericanHort. “The sustainability standards introduced through this alliance should improve profitability for the industry.” 

As a pioneer of sustainability standards, MPS has been perfecting the formula to define best practices for growers for over 20 years. Its MPS-ABC Sustainability Certification program evaluates a company's performance in five sustainable categories, including use of crop protection agents, fertilizers, energy, water, and recycling. Participants in the program receive benchmark data and feedback on their individual performance in these categories four times per year. The MPS-ABC certification focuses on continuous improvement and indicates that a grower is a sustainability leader in their field.

“We have more than 3,000 growers participating in the MPS-ABC Sustainability Certification globally, but less than 100 of those are based in North America,” said Arthij van der Veer, general coordinator for North America at MPS. “The alliance with AmericanHort provides a great opportunity to work more closely with the horticulture industry in general and growers individually. Through this we can help increase transparency and sustainability in this region.” 

Among 70 North American growers who have already signed up for the program, Tom Demaline, owner of Willoway Nursery in Ohio and AmericanHort board chairman, is eager to test out the value of the MPS-ABC Sustainability Certification program.

“We are continually looking for ways to be a more environmentally conscious operation, improve our business practices and our bottom line,” said Demaline. “We look forward to identifying opportunities for improvement through this MPS certification process.” 

Through the AmericanHort and MPS alliance, a US Sustainable Grower of the Year awards program will be launched in 2018. The awards will be open to the entire industry and more details will be available soon.

More information about how the AmericanHort and MPS cooperation will positively impact the green industry will be revealed during the AmericanHort town hall meeting on Friday, January 12th at MANTS. The latest updates about the sustainability partnership will also be posted at

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About AmericanHort
Green industry businesses perform better, grow faster and prepare for the future as a member of AmericanHort, the green industry’s leading association. With a history of 220+ years serving horticultural professionals, AmericanHort supports nearly 16,000 member and affiliated businesses that include breeders, greenhouse and nursery growers, garden retailers, distributors, interior and exterior landscape professionals, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry market chain. The horticulture industry's production, wholesale, retail, and landscape service components have annual sales of $163 billion, and sustain over 1.15 million full- and part-time jobs. 

About MPS
MPS develops and manages sustainability certificates for the international flowers and ornamentals industry and conducts certification through its sister organisation MPS-ECAS. The MPS-ABC certificate is recognized around the world as the international standard. While based in the Netherlands, MPS is active in 46 countries. In total, more than 3,000 growers participate in MPS-ABC around the world (4,300 production locations). In North America 70 growers are currently participating in MPS-ABC.

MPS Contact

Arthij van der Veer
General International Coordinator North & Central America
Phone: +55-85988722424 / +1-8058130582