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AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.

Build your knowledge and business networks by attending one of the many horticulture events AmericanHort hosts each year.

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Trends & Availability for Tropical & Foliage Plants

April 6 @ 2:00 pm 3:00 pm

2021 promises to be a challenging year for sourcing tropical and foliage plants. With heightened consumer demand being drawn through both the retail and the interior plantscaping sectors of the green industry, it is important to know where the market is going and how to prepare for the future.  

In this panel discussion, you will interact with seasoned growers and brokers of tropical and foliage material. The panel will talk about the struggles of keeping up with demand and what interiorscapers and retailers should be prepared for in terms of sourcing, planning, and availability. 

Come to the live Q&A prepared with your toughest questions on topics like: 

  • The ins and outs of plant sourcing
  • Specific variety and size availability
  • Forecasting strategies
  • Tactics for communicating shortages to customers
  • Consumer trends for foliage in 2021
  • and much more…

Moderated by Ellen Wells, Editor-at-Large for Green Profit magazine. Panelists include: 

  • Kingston White, Morning Dew Tropical Plants
  • Denise Godfrey, Olive Hill Greenhouses Inc. 
  • Maxwell Mercer, Mercer Botanicals
  • Bryan Johnston, Tri-State Foliage

Registration is FREE for AmericanHort members. Non-member registration is $49

AmericanHort Presents Cultivate

Cultivate is the national industry event hosted by AmericanHort every July in Columbus, Ohio. Cultivate owns the niche for gathering the entire industry supply chain in one place for four days of professional development and robust business opportunities with its 650+ exhibitor trade show, 100+ educational sessions and plentiful networking opportunities.

AmericanHort Presents Disease, Insect, & Growth Regulator Conference

Attendees of the AmericanHort DIG Conference experienced in-depth education on Disease, Insect, and Growth regulator management and learned the latest strategies and best practices in pest control, plant health, and PGRs. They walked away with actionable solutions for some of the biggest challenges growers face in their operation.

AmericanHort Presents
Garden Retail Industry Tour

The AmericanHort Virtual Retail Tour explores innovative and industry-leading garden centers. Explore ways to diversify your business, discover the key to excelling with events and education, learn tips for getting your garden center involved in the community, and get inspiration to take back to your business. Purchase the recording today!

AmericanHort Presents
Impact Washington Summit

Impact Washington is a two-day advocacy summit where green industry business owners and leaders can take action in Washington, D.C. Providing a united front, this is an opportunity for the landscaper, plant grower, garden retailer, and entire green industry communities to personally and collectively advocate for decisions that help us continue the growth of our $348 billion industry.

Over the course of two days, participants will hear from elected leaders, their staff, and other policy experts on issues of great impact on green industry business success. Our attendees will share their experiences directly with policy makers, providing real-world context and influence on the decisions being made.

AmericanHort Presents
Plug & Cutting Conference

The road to better performance starts at AmericanHort’s Plug & Cutting Conference. As the event for young plant producers and growers from across the country, this conference is the place to learn the newest and best strategies, technologies, and techniques in the world of plugs and cuttings.

AmericanHort Presents
Landscape Operations Production Tour

The Landscape Operation Tour provided that behind the scenes visit world-class operations in this industry segment. Join the tour to connect with other industry innovators and leaders like yourself to network, discuss your operations, swap ideas, and so much more.