AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.
Build your knowledge and business networks by attending one of the many horticulture events AmericanHort hosts each year.
Marketing Mastery Series Part III: Hitting the Target to Drive Your Message
02/08/2022 @ 2:00 pm – 3:30 pm
Katie Elzer-Peters, Garden of Words, LLC
The final part of the Marketing Mastery Series focused on reaching your target audience. Expert marketers from our industry will talk about how to best capture your target audience and drive traffic to your website and marketing message. You will see how to set up a content and editorial calendar, how to plan and email campaign and write text blocks as you put together an integrated marketing plan to drives sales and enhance your bottom line.