AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.
Build your knowledge and business networks by attending one of the many horticulture events AmericanHort hosts each year.
Marketing Mastery Series Part II: Building a Strategic Communications Plan
01/25/2022 @ 2:00 pm – 3:30 pm
Ryan McEnaney, Bailey Nurseries
The second session of the Marketing Mastery Series in about building a strategic communication plan. Having the right message is critical, but so is having the right communication plan. Consumers are bombarded by countless information and marketing messages so reaching your audience in some ways is as challenging as ever. Learn how to craft a high-level strategic communication plan that will break through the clutter, and how to adapt when the world around us changes as it certainly has this past 12-18 months.