AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.
Build your knowledge and business networks by attending one of the many horticulture events AmericanHort hosts each year.
Marketing Mastery Series Part I: Building an Effective Message
01/11/2022 @ 2:00 pm – 3:30 pm
Katie Dubow, Garden Media Group
In the first session of the Marketing Mastery Series, we focus on this message. Developing a clearly defined marketing message is one of the three pillars of success. When it comes to effectively reaching your consumer, you need to be able to communicate with them on as personal a level as possible. In this dynamic session, you will learn the process for crafting the perfect marketing message to help you resonate with your audience most effectively.