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AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.

Build your knowledge and business networks by attending one of the many events AmericanHort hosts each year.

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February 2021

On-Demand Education – Pricing to Win Series

February 19 - May 1
On-Demand Series - Pricing to win

Pricing products and determining profit margins continues to be a topic of much conversation throughout the green industry. In this series, our speakers will address eco-labeling, supply pricing dynamics, and consumer willingness-to-pay to better help you determine your business's pricing strategies. HRI has proudly supported some of the research presented, both directly and indirectly. 

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March 2021

2021 Trends Report and Q&A

March 3 @ 3:00 pm - 4:00 pm
Greenhouse webinar

Katie Dubow; CEO, Garden Media Group It's been a while since the 2021 Trends Report was first unveiled at Cultivate'20 Virtual. We are excited to have Katie Dubow refresh our memories as she explains what will be driving consumers purchasing decisions this year. This webinar is available FREE to AmericanHort members and $49 for non-members. Not a member? Join today with a 4-month free trial membership.

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Seeing Red? Problems with and management options for redheaded flea beetles in nurseries

March 10 @ 11:00 am - 12:00 pm
tHRIve Web Series

This presentation will briefly cover insect phenology for the mid-Atlantic and how it has provided some guidance with management in the southeast. There will also be discussion regarding larva and adult activity in relation to growing degree days and plant phenological indicators. Host plants fed on by the beetle will be discussed, and recent observations in the selection from different species and cultivars of Hydrangea. You will hear about feeding preference trials conducted in the field and laboratory between different Read More »

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ADA Website Compliance – The Do’s & Don’ts

March 11 @ 2:00 pm - 3:00 pm

The do’s and don’ts of ensuring your website is ADA compliant. Did you know your website can be subject to ADA compliance and could be subject to a lawsuit if found to be out of compliance?   The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people with disabilities. This makes your website subject to be compliant with Web Read More »

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Boxwood Blight – A 15-Year Love-Hate Relationship

March 18 @ 1:00 pm - 2:00 pm
tHRIve Web Series

German researchers have been working on boxwood blight since it first appeared in Germany in the summer of 2004. Initial cultivar trials indicated that there were large differences in susceptibility. This resulted in a series of horticultural trials, on the one hand on the susceptibility of Buxus species and cultivars, and on the other hand on alternative woody plants as substitutes for boxwood. In parallel, many trials on the suitability of fungicides have been running since 2005, both in vitro Read More »

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All About Containers

March 18 @ 2:30 pm - 3:30 pm
Greenhouse webinar

At the All About Containers webinar, we will welcome landscape architect Jack Barnwell, from Barnwell Landscape and Garden, LLC, for a fresh perspective on container design in 2021, new plant trends, and sourcing tips. After the presentation, attendees will participate in breakout discussions surrounding your biggest challenges when implementing container programs in your portfolio. This program will help you build your industry connections while learning and sharing container best practices. This is a place to share ideas and best practices Read More »

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March 2021 Interview

March 24 @ 2:00 pm - 3:00 pm
Dr. Mary Meyer

Mary Meyer, Ph.D. - Professor Emeritus and Grass Collection Curator at the University of Minnesota AmericanHort welcomes Dr. Mary Meyer as the Women in Horticulture guest for March 2021. Dr. Meyer joined the University of Minnesota in 1994 taking an Extension, teaching, and research appointment. In January 2021, Dr. Meyer became a professor emeritus and continues as the curator of the Grass Collection.

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April 2021

Trends & Availability for Tropical & Foliage Plants

April 6 @ 2:00 pm - 3:00 pm
Trends Availability

2021 promises to be a challenging year for sourcing tropical and foliage plants. With heightened consumer demand being drawn through both the retail and the interior plantscaping sectors of the green industry, it is important to know where the market is going and how to prepare for the future.   In this panel discussion, you will interact with seasoned growers and brokers of tropical and foliage material. The panel will talk about the struggles of keeping up with demand and what interiorscapers and retailers should be prepared for in Read More »

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Plant Benefits or Features – Which Cue is More Effective?

April 15 @ 1:00 pm - 2:00 pm
tHRIve Web Series

Better understanding consumer behavior, preferences, and trends is a key HRI research priority. In 2020, Dr. Bridget Behe built upon her previous research that showed younger customers were more likely to purchase a branded plant – even when identical to a non-branded plant – and that consumers in general want more information on signs because they cannot ascertain plant attributes by looking at it. In this session, Dr. Behe will review new research findings from her study looking at which Read More »

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May 2021

May 2021 Interview

May 27 @ 2:00 pm - 3:00 pm
Suzi McCoy and Katie Dubow portrait

Join us to learn how Suzi McCoy founded her public relations company in the late 1980’s, and how the company, Garden Media Group, a top 10 PR firm in the Philadelphia area, is under new ownership three decades later. Taking the reins last year, daughter Katie Dubow continues to fulfill their mission of working with like-minded companies to grow their business and inspire Americans to live a healthy gardening lifestyle. We will discuss what it is like to work with Read More »

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June 2021

Knowing & Growing Boxwood

June 2 @ 1:00 pm - 2:00 pm
Boxwood Blight Insight Group logo

Grown for centuries, boxwood is not always well understood. Gardeners know of its reputation, but find it difficult to describe good growing practices. Professionals search for accurate and detailed information to make appropriate horticultural decisions. This introductory presentation hits the high points of box history, nomenclature, landscape use, physiology, pest & diseases, legend & lore, and in particular, horticulture.

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HR Peer Sharing Group Call – Fair Labor Standards Act in Agriculture

June 9 @ 2:00 pm - 3:00 pm
AmericanHort Human Resources Peer Sharing Group logo

The June AmericanHort Peer Sharing Group monthly call will take place on June 9th at 2 PM ET. All AmericanHort members are invited to join us on this call for a discussion on the Fair Labor Standards Act in Agriculture. Shawn Packer, Principal with JPH Law (formerly CJ Lake) will speak to the group on the ag exemptions, such as minimum wage provisions and overtime pay provisions. Come with any questions you have about employment standards, recordkeeping, or specifically about Read More »

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Cultivate is the national industry event hosted by AmericanHort every July in Columbus, Ohio. Cultivate owns the niche for gathering the entire industry supply chain in one place for four days of professional development and robust business opportunities with its 650+ exhibitor trade show, 100+ educational sessions and plentiful networking opportunities.


Attendees of the AmericanHort DIG Conference experienced in-depth education on Disease, Insect, and Growth regulator management and learned the latest strategies and best practices in pest control, plant health, and PGRs. They walked away with actionable solutions for some of the biggest challenges growers face in their operation.


The AmericanHort Virtual Retail Tour explores innovative and industry-leading garden centers. Explore ways to diversify your business, discover the key to excelling with events and education, learn tips for getting your garden center involved in the community, and get inspiration to take back to your business. Purchase the recording today!


Impact Washington is a two-day advocacy summit where green industry business owners and leaders can take action in Washington, D.C. Providing a united front, this is an opportunity for the landscaper, plant grower, garden retailer, and entire green industry communities to personally and collectively advocate for decisions that help us continue the growth of our $348 billion industry.

Over the course of two days, participants will hear from elected leaders, their staff, and other policy experts on issues of great impact on green industry business success. Our attendees will share their experiences directly with policy makers, providing real-world context and influence on the decisions being made.


The road to better performance starts at AmericanHort’s Plug & Cutting Conference. As the event for young plant producers and growers from across the country, this conference is the place to learn the newest and best strategies, technologies, and techniques in the world of plugs and cuttings.


The Landscape Operation Tour provided that behind the scenes visit world-class operations in this industry segment. Join the tour to connect with other industry innovators and leaders like yourself to network, discuss your operations, swap ideas, and so much more.


AmericanHort Cultivate Virtual – an 100% online event that brings you the high-quality learning and peer-to-peer engagement that you’ve always received at Cultivate. From world-class education sessions, to online discussion forums, to making new connections with exhibitors.