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Industry Insider: Supply and Inflationary Pressures

August 4 @ 2:00 pm 3:30 pm

Presented by a panel of industry experts on supply and inflationary pressures from all segments of the industry.
Moderated by Dr. Charlie Hall, AmericanHort Chief Economist

Members of the green industry have not been immune to the supply shortages and higher input costs taking place across the nation in 2022. These pressures have forced many to order materials well in advance of future growing seasons. Tactics like this leave green industry businesses wondering: How far in advance should you consider purchasing supplies while keeping competitive prices?

In this Industry Insider on supply and inflationary pressures, our panel of experts from all sectors of the green industry will share knowledge on techniques that can be incorporated into business operations in ways that are economically sustainable and minimize exterior pressures.

Meet the Panel:

  • Tom Hughes, Owner & President, Hughes Nursery and Landscaping
  • Shane Brockshus, Chief Operations Officer, Bailey Nursery
  • Jeff Webeler, Owner & President, White Oak Garden Center, Inc.
  • and more industry experts to come!

The main topics to be discussed include:

  1. Supply Chain Disruptions
  2. Adapting to Higher Costs
  3. Maintaining Price Competitiveness

At the end of the program, attendees will also be given the chance to share and brainstorm with peers in breakout rooms led by our expert panelists.

This program is provided for FREE and is exclusive to AmericanHort members.

Industry Insider: Supply and Inflationary Pressures is the second in a continuing series from AmericanHort focusing on important topics to all sectors of the green industry. The series debuted with Industry Insider: Sustainability, which is now available in the AmericanHort Knowledge Center.

Meet Our Moderator

Dr. Charlie Hall

A native of North Carolina, Dr. Charlie Hall received a B.S. in Agricultural Economics from the University of Tennessee in 1984, a master’s degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August

2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

Dr. Hall’s expertise is in the production and marketing of Green Industry crops is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

Dr. Hall currently serves as Chief Economist for AmericanHort and as Co-Chair of the Advisory Council for Seed Your Future. He also served on the board of directors for America in Bloom, and currently serves as a Special Advisor to the board. He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of

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