Loading Events

« All Events

Effective Negotiation Styles for Women – Finding Your Negotiations Voice

April 13 @ 2:00 pm 3:00 pm

Presented by Dr. Deborah Streeter, Professor Emeritus and Faculty Director, The Bank of America Institute for Women’s Entrepreneurship at Cornell University, SC Johnson College of Business

Research studies show that women, even high-ranking women in leadership roles, are not achieving comparable results compared to men when it comes to negotiations. Women often feel they must adapt their negotiation style, which can sometimes feel inauthentic. This program will help participants identify and address the internal and external factors that may make them less apt to negotiate and talk about ways to be more effective negotiators.

Dr. Deborah Streeter, The Bruce F. Failing Sr, Professor of Personal Enterprise at Cornell University, challenges learners to evaluate their negotiation style through the lens of gender and use their emotional intelligence to tailor their style to any situation. Participants will explore advanced negotiation techniques that help women capitalize on their strengths and avoid triggering the double bind in negotiations.

The webinar will cover some standard negotiation advice and will explore techniques and tools that can help participants find an authentic and effective negotiating voice. Dr. Streeter will talk about the act of negotiating and women’s propensity to ask for what they want and need. This webinar will be highly interactive and includes use of real-time polling, video clips from real world experts, many practical examples, and mini-case studies to illustrate important points.

In this program you will learn:

  • The act of negotiating and women’s propensity to ask for what they want and need
  • How to find your authentic voice to create an effective negotiation style 
  • How to evaluate your negotiation style through the lens of gender
  • To use emotional intelligence to tailor your style to any situation
  • Standard negotiation advice

Free for AmericanHort members, $49 for non-members

Interested in becoming an AmericanHort member? Join Us Today!

Brought to you by

Women In Horticulture Interview Series logo

Meet Our Expert Speaker

Dr. Deborah Streeter is a Professor Emerita in the Charles H. Dyson School of Applied Economics and Management, which is part of the Cornell SC Johnson College of Business. She previously held the Bruce F. Failing, Sr. Professor of Personal Enterprise and Small Business Management. Currently, she is the Faculty Director for the Bank of America Institute for Women’s Entrepreneurship at Cornell, which has enrolled more than 60,000 women in its online Certificate program in just the first few years and is likely to more than double in the coming years.  Dr. Streeter is also the author of several online Certificate Programs on Women in Leadership offered through eCornell. 

Dr. Streeter received the MERLOT Award for Exemplary Online Learning Resources in 2010, the Olympus Innovative Educator Award in 2007, and was named a Stephen H. Weiss Presidential Fellow in 2000, the highest teaching honor at Cornell University. Dr. Streeter holds an M.S. (1980) and Ph.D. (1984) in Agricultural Economics from the University of Wisconsin Madison. In 2008, Dr. Streeter founded Prendismo, LLC, which was acquired in the fall of 2021.  The company housed the Prendismo Collection, the world’s premier collection of more than 17,000 digital video assets on business, leadership and entrepreneurship.

Upcoming Horticulture Events

AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.

Build your knowledge and business networks by attending one of the many events AmericanHort hosts each year.

AmericanHort Presents Cultivate

Cultivate is the national industry event hosted by AmericanHort every July in Columbus, Ohio. Cultivate owns the niche for gathering the entire industry supply chain in one place for four days of professional development and robust business opportunities with its 650+ exhibitor trade show, 100+ educational sessions and plentiful networking opportunities.

AmericanHort Presents Disease, Insect, & Growth Regulator Conference

Attendees of the AmericanHort DIG Conference experienced in-depth education on Disease, Insect, and Growth regulator management and learned the latest strategies and best practices in pest control, plant health, and PGRs. They walked away with actionable solutions for some of the biggest challenges growers face in their operation.

AmericanHort Presents
Garden Retail Industry Tour

The AmericanHort Virtual Retail Tour explores innovative and industry-leading garden centers. Explore ways to diversify your business, discover the key to excelling with events and education, learn tips for getting your garden center involved in the community, and get inspiration to take back to your business. Purchase the recording today!

AmericanHort Presents
Impact Washington Summit

Impact Washington is a two-day advocacy summit where green industry business owners and leaders can take action in Washington, D.C. Providing a united front, this is an opportunity for the landscaper, plant grower, garden retailer, and entire green industry communities to personally and collectively advocate for decisions that help us continue the growth of our $348 billion industry.

Over the course of two days, participants will hear from elected leaders, their staff, and other policy experts on issues of great impact on green industry business success. Our attendees will share their experiences directly with policy makers, providing real-world context and influence on the decisions being made.

AmericanHort Presents
Plug & Cutting Conference

The road to better performance starts at AmericanHort’s Plug & Cutting Conference. As the event for young plant producers and growers from across the country, this conference is the place to learn the newest and best strategies, technologies, and techniques in the world of plugs and cuttings.

AmericanHort Presents
Landscape Operations Production Tour

The Landscape Operation Tour provided that behind the scenes visit world-class operations in this industry segment. Join the tour to connect with other industry innovators and leaders like yourself to network, discuss your operations, swap ideas, and so much more.