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Building a Community of Gardeners

February 24 @ 12:00 pm 1:30 pm

How to Increase Customer Engagement to Increase Profits 

It’s not new news that we have the attention and excitement of millions of new gardeners! Our industry has their attention, but how do you retain interest while growing your business?  

By building a community of successful gardeners! Community lies at the heart of everything we do – our customers come to us at key moments in their lives… wanting to teach their children where food comes from, landscaping a new home, or buying their first houseplant. These touchpoints provide opportunities to deepen customer relationships and provide education for longtime gardening success – and loyalty.  

This 90-minute workshop focuses on ways to provide the loyalty building service to the new gardener – like the virtual garden festival Great Grow Along – and teach you how consumer education programs can create and retain loyal customers.  

Co-hosted by Katie Dubow, president of Garden Media Group, and LaManda Joy, founder, and owner of City Grange, you’ll come away with concrete ways to build your own community – virtually. 

Join us to…

  • Learn best practices in building consumer education programs  
  • Discover what others currently do to educate and engage customers 
  • Network with other industry leaders  
  • Uncover how you can you use customer education as an additional revenue stream 

This is a program that can’t be missed if you want to grow your sales and explore new ways to relate with your customer to build your community of gardeners. 

Upcoming Horticulture Events

AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.

Build your knowledge and business networks by attending one of the many events AmericanHort hosts each year.

AmericanHort Presents Cultivate

Cultivate is the national industry event hosted by AmericanHort every July in Columbus, Ohio. Cultivate owns the niche for gathering the entire industry supply chain in one place for four days of professional development and robust business opportunities with its 650+ exhibitor trade show, 100+ educational sessions and plentiful networking opportunities.

AmericanHort Presents Disease, Insect, & Growth Regulator Conference

Attendees of the AmericanHort DIG Conference experienced in-depth education on Disease, Insect, and Growth regulator management and learned the latest strategies and best practices in pest control, plant health, and PGRs. They walked away with actionable solutions for some of the biggest challenges growers face in their operation.

AmericanHort Presents
Garden Retail Industry Tour

The AmericanHort Virtual Retail Tour explores innovative and industry-leading garden centers. Explore ways to diversify your business, discover the key to excelling with events and education, learn tips for getting your garden center involved in the community, and get inspiration to take back to your business. Purchase the recording today!

AmericanHort Presents
Impact Washington Summit

Impact Washington is a two-day advocacy summit where green industry business owners and leaders can take action in Washington, D.C. Providing a united front, this is an opportunity for the landscaper, plant grower, garden retailer, and entire green industry communities to personally and collectively advocate for decisions that help us continue the growth of our $348 billion industry.

Over the course of two days, participants will hear from elected leaders, their staff, and other policy experts on issues of great impact on green industry business success. Our attendees will share their experiences directly with policy makers, providing real-world context and influence on the decisions being made.

AmericanHort Presents
Plug & Cutting Conference

The road to better performance starts at AmericanHort’s Plug & Cutting Conference. As the event for young plant producers and growers from across the country, this conference is the place to learn the newest and best strategies, technologies, and techniques in the world of plugs and cuttings.

AmericanHort Presents
Landscape Operations Production Tour

The Landscape Operation Tour provided that behind the scenes visit world-class operations in this industry segment. Join the tour to connect with other industry innovators and leaders like yourself to network, discuss your operations, swap ideas, and so much more.