AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.
Build your knowledge and business networks by attending one of the many horticulture events AmericanHort hosts each year.
Building a Community of Gardeners
February 24 @ 12:00 pm – 1:30 pm
How to Increase Customer Engagement to Increase Profits
It’s not new news that we have the attention and excitement of millions of new gardeners! Our industry has their attention, but how do you retain interest while growing your business?
By building a community of successful gardeners! Community lies at the heart of everything we do – our customers come to us at key moments in their lives… wanting to teach their children where food comes from, landscaping a new home, or buying their first houseplant. These touchpoints provide opportunities to deepen customer relationships and provide education for longtime gardening success – and loyalty.
This 90-minute workshop focuses on ways to provide the loyalty building service to the new gardener – like the virtual garden festival Great Grow Along – and teach you how consumer education programs can create and retain loyal customers.
Co-hosted by Katie Dubow, president of Garden Media Group, and LaManda Joy, founder, and owner of City Grange, you’ll come away with concrete ways to build your own community – virtually.
Join us to…
- Learn best practices in building consumer education programs
- Discover what others currently do to educate and engage customers
- Network with other industry leaders
- Uncover how you can you use customer education as an additional revenue stream
This is a program that can’t be missed if you want to grow your sales and explore new ways to relate with your customer to build your community of gardeners.