AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.
Build your knowledge and business networks by attending one of the many horticulture events AmericanHort hosts each year.
Visual Merchandising Mastery Series Part I – Advanced Visual Merchandising, Programming & Strategy
09/08/2021 @ 2:00 pm – 3:30 pm
This Mastery of Visual Merchandising Series kicks off Part 1 by focusing on the overall vision, goals, and purpose of in-store your merchandising experience for your customers. You will learn how to define a visual Merchandising program and strategy. We will discuss the psychology of visual merchandising, how to appeal to the human senses, and how to enhance the shopping experience. We will review how the visual merchandising program can drive sales and profits to help you meet your financial goals.
Presented by Joe Baer, CEO of ZenGenius.
$99 per session for AmericanHort members or $199 per session for non-members