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AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.
Build your knowledge and business networks by attending one of the many horticulture events AmericanHort hosts each year.
September 2021
Impact Washington – The Summit 2021
Impact Washington is a two-day advocacy summit where green industry business owners and leaders can take action in Washington, D.C. Providing a united front, this is an opportunity for the landscaper, plant grower, garden retailer, and entire green industry communities to personally and collectively advocate for decisions that help us continue the growth of our $348 billion industry. Over the course of two days, participants will hear from elected leaders, their staff, and other policy experts on issues of great…
Find out more »The Biophilic Design Mastery Series Part III – Practice: Biophilic Design Integration
The third session of the Biophilic Design Mastery Series will share the leading methods for integrating biophilic design and review the for major benefits of the integrative biophilic design process. Additional case studies will be reviewed to help learn a variety of ways to overcome barriers and increase collaboration, partnership and connection with project owners, decision makers and designers to better integrate biophilic design in your projects. Presented by Sonja Bochart Wellbeing+Design $99 per session for AmericanHort members or $199 per session for…
Find out more »Practice: Biophilic Design Integration
The third session of the Biophilic Design Mastery Series will share the leading methods for integrating biophilic design and review the for major benefits of the integrative biophilic design process. Additional case studies will be reviewed to help learn a variety of ways to overcome barriers and increase collaboration, partnership and connection with project owners, decision makers and designers to better integrate biophilic design in your projects.
Find out more »Visual Merchandising Mastery Series Part III – Improving the Shopping Experience to Drive Sales
Part 3 of our Mastery of Visual Merchandising Series tackles technology, and implementation techniques to bring your floor sets, windows or displays to life. In this session we will review sources and resources to bring your creative visions to life and create outstanding customer experiences that lead to sales growth. Presented by Joe Baer, CEO of ZenGenius. $99 per session for AmericanHort members or $199 per session for non-members
Find out more »Improving the Shopping Experience to Drive Sales
Part 3 of our Mastery of Visual Merchandising Series tackles technology, and implementation techniques to bring your floor sets, windows or displays to life. In this session we will review sources and resources to bring your creative visions to life and create outstanding customer experiences that lead to sales growth.
Find out more »October 2021
Finished Plant Conference
The AmericanHort Finished Plant Conference is the event to attend for finishing growers of bedding and potted flowering plants, indoor and outdoor perennials, and fast-turn flowering shrubs. With a grower-focused trade show and education for all expertise levels, you won’t want to miss out!
Find out more »October Women In Horticulture Interview
We are pleased to announce our October Women in Horticulture interview guests are sisters Micky Byland and Amy Morris of N.G. Heimos Greenhouses located in Millstadt, IL. Two of the nine siblings in the Heimos family, Micky and Amy have spent their professional careers in the green industry and are actively involved with industry organizations. Join us to learn about the keys to successfully working in a family business, and how these two sisters have grown their profession and become industry leaders. They will share advice for anyone seeking a rewarding career in horticulture.
Find out more »E-Commerce Mastery Series Part I: E-Commerce Mastery Series: Zero to E-Commerce
The first workshop in the E-Commerce Mastery Series is designed to help you understand the various e-commerce platforms available to small and large businesses alike. If new to this business, you will learn what questions to ask as you evaluation e-commerce programs and if you’re already doing online sales, you’ll uncover ideas to optimize your operations. You will also learn how to hire both short- and long-term associates with the skills needed to support this business. You will be given…
Find out more »Zero to E-Commerce
The first workshop in the E-Commerce Mastery Series is designed to help you understand the various e-commerce platforms available to small and large businesses alike. If new to this business, you will learn what questions to ask as you evaluation e-commerce programs and if you’re already doing online sales, you’ll uncover ideas to optimize your operations. You will also learn how to hire both short- and long-term associates with the skills needed to support this business. You will be given…
Find out more »November 2021
E-Commerce Mastery Series Part II: E-Commerce Mastery Series: Curbside Pickup Powerup
The second workshop in the E-Commerce Mastery Series focuses on curbside pickup. While many garden centers started curbside pickup because of the global pandemic, this new shopping trend is here to stay. In this collaborative workshop, you’ll hear from independent garden center owners who have successfully implemented streamlined curbside pickup and online order/delivery programs without blowing the budget. You’ll identify the key components of a successful curbside pickup programs and have a chance to start planning for or optimizing your…
Find out more »Curbside Pickup Powerup
The second workshop in the E-Commerce Mastery Series focuses on curbside pickup. While many garden centers started curbside pickup because of the global pandemic, this new shopping trend is here to stay. In this collaborative workshop, you’ll hear from independent garden center owners who have successfully implemented streamlined curbside pickup and online order/delivery programs without blowing the budget. You’ll identify the key components of a successful curbside pickup programs and have a chance to start planning for or optimizing your…
Find out more »Grower Insider Series: Top Performers from Perennial Variety Plant Trials
The Grower Insider Series is a three-part program that provides an in-depth review of the performance of new annuals, vegetables, herbs, and perennial plant varieties at recent grower trials. Paul Westervelt, Chief of Container Operations for Saunders Brothers Nursery, a wholesale nursery operation with more than 100 acres of container production, 150 acres of field production and 160-acres of orchard located in Piney River, VA brings his renowned enthusiasm for perennials with highlights from the Saunders Brothers Zone 7a trials;…
Find out more »Grower Insider Series: Top Performers from Annual Variety Plant Trials
The Grower Insider Series is a three-part program that provides an in-depth review of the performance of new annuals, vegetables, herbs, and perennial plant varieties at recent grower trials. Come see a showcase of new annuals, perennials, veggies, and herbs that performed well in third party grower trial gardens. Our presenters will share several all-important production tips to help you successfully grow these hot new plant varieties. Whether you are a grower in the northern or southern regions of the…
Find out more »E-Commerce Mastery Series: E-Commerce Mastery Series: Marketing Quick Start
The final workshop in the E-Commerce Mastery Series focuses on how to gain a quick start to your E-Commerce business. After this workshop, participants will be ready to start marketing their ecommerce solutions with clear, compelling language and visual communications that will excite their customers about product offerings and shopping processes. Hear real-word examples and work with fellow green-industry business owners to develop your plan of attack. We’ll cover website language to close the sale, how to use social media…
Find out more »Marketing Quick Start
The final workshop in the E-Commerce Mastery Series focuses on how to gain a quick start to your E-Commerce business. After this workshop, participants will be ready to start marketing their ecommerce solutions with clear, compelling language and visual communications that will excite their customers about product offerings and shopping processes. Hear real-word examples and work with fellow green-industry business owners to develop your plan of attack. We’ll cover website language to close the sale, how to use social media…
Find out more »Grower Insider Series: Top Performers from All-American Selections Plant Trials
The Grower Insider Series is a three-part program that provides an in-depth review of the performance of new annuals, vegetables, herbs, and perennial plant varieties at recent grower trials. All-America Selections (AAS) is an independent non-profit organization that tests new, never-before-sold varieties which are evaluated by independent growers looking for significantly improved qualities such as earliness to bloom or harvest, disease or pest tolerance, novel colors or flavors, novel flower forms, total yield, length of flowering or harvest and overall…
Find out more »December 2021
Vaccines, Plants and Dollars: The Year in Review
In this webinar, Dr. Charlie Hall, AmericanHort chief economist, will discuss how the year 2021 turned out for growers in the green industry supply chain, the current economic conditions, the status of the lingering effects of COVID-19, and the outlook for spring 2022. He will also incorporate a discussion of the structural changes already brought about by the pandemic and the business responses and key success factors that will influence success in the future green and horticulture industry marketplace. You…
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