AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.
Build your knowledge and business networks by attending one of the many horticulture events AmericanHort hosts each year.
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Meet Joan Dudney, Marketing Manager of Little Prince of Oregon Nursery, a leading nursery grower in the upper Northwest located in Aurora, Oregon. Joan is a “career switcher” getting into horticulture after a successful career leading an independent medical evaluation company. While the medical industry job created frequent travel opportunities to Alaska, the high stress job and a serious health diagnosis presented Joan with an opportunity to re-evaluate her career. Her love of gardening and the peace she found from…Find out more »
An AmericanHort Premium Member Benefit AmericanHort welcomes all premium members to the Quarterly Advocacy brief for an update on key legislative issues. Join us to ask questions and get the latest news from Washington D.C. on advocacy topics affecting your business. During this webinar, Premium Members of AmericanHort get exclusive access to the AmericanHort Advocacy and Research Team. Not a premium member? Learn More!Find out more »
Come join AmericanHort at MANTS! Stop by our booth and speak to our staff about AmericanHort and all the great benefits we can offer your business. Join us at the AmericanHort welcome reception on January 4th from 5-7pm at the Pratt Street Ale House sponsored by OHP! Visit MANTS about show details and registration!Find out more »
Katie Dubow, Garden Media Group In the first session of the Marketing Mastery Series, we focus on this message. Developing a clearly defined marketing message is one of the three pillars of success. When it comes to effectively reaching your consumer, you need to be able to communicate with them on as personal a level as possible. In this dynamic session, you will learn the process for crafting the perfect marketing message to help you resonate with your audience most…Find out more »
Ryan McEnaney, Bailey Nurseries The second session of the Marketing Mastery Series in about building a strategic communication plan. Having the right message is critical, but so is having the right communication plan. Consumers are bombarded by countless information and marketing messages so reaching your audience in some ways is as challenging as ever. Learn how to craft a high-level strategic communication plan that will break through the clutter, and how to adapt when the world around us changes as…Find out more »
Katie Elzer-Peters, Garden of Words, LLC The final part of the Marketing Mastery Series focused on reaching your target audience. Expert marketers from our industry will talk about how to best capture your target audience and drive traffic to your website and marketing message. You will see how to set up a content and editorial calendar, how to plan and email campaign and write text blocks as you put together an integrated marketing plan to drives sales and enhance your…Find out more »
Presented by Dr. Matthew Cromey, Senior Plant Pathologist, Royal Horticultural Society (UK) In this seminar, Dr. Cromey will trace the progress of box blight and its management in the UK since it was first found in the mid-1990s. Early advice to gardeners was to remove all Buxus from gardens where the disease had been recorded. Since then, considerable progress has been made in keeping gardens free from box blight, but also to avoid the eradication of the host from gardens where it does…Find out more »