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AMERICANHORT EVENTS
AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.
Build your knowledge and business networks by attending one of the many events AmericanHort hosts each year.
February 2021
On-Demand Education
Pricing to Win Series
$99
Pricing products and determining profit margins continues to be a topic of much conversation throughout the green industry. In this series, our speakers will address eco-labeling, supply pricing dynamics, and consumer willingness-to-pay to better help you determine your business's pricing strategies. HRI has proudly supported some of the research presented, both directly and indirectly.
Find out more » On-Demand Education
Greenhouse Current Issues & Best Practices Series
$99
Spring challenges abound for greenhouse growers - houses chock-full, weather delays, and tricky crops. But help is at hand with these three timely and terrific sessions from Cultivate’20 Virtual. Don't miss the opportunity to view these best practices in sanitation, minimizing risk, holding crops, and more.
Find out more »April 2021
Plant Benefits or Features
Which Cue is More Effective?
Better understanding consumer behavior, preferences, and trends is a key HRI research priority. In 2020, Dr. Bridget Behe built upon her previous research that showed younger customers were more likely to purchase a branded plant – even when identical to a non-branded plant – and that consumers in general want more information on signs because they cannot ascertain plant attributes by looking at it. In this session, Dr. Behe will review new research findings from her study looking at which Read More »
Find out more »May 2021
Women In Horticulture
May Interview
Join us to learn how Suzi McCoy founded her public relations company in the late 1980’s, and how the company, Garden Media Group, a top 10 PR firm in the Philadelphia area, is under new ownership three decades later. Taking the reins last year, daughter Katie Dubow continues to fulfill their mission of working with like-minded companies to grow their business and inspire Americans to live a healthy gardening lifestyle. We will discuss what it is like to work with Read More »
Find out more »July 2021
Hemp Conference
at Cultivate’21!
AmericanHort is proud to present the AmericanHort Hemp Conference at Cultivate’21. This two-day conference, held prior to the opening of Cultivate’21, features educational programming, products, and services to help you become a better grower. Located in Battelle Hall at the Greater Columbus Convention Center, attendees will have convenient access to exhibitors and education sessions in one focused place.
Find out more » Cultivate’21
Columbus
AmericanHort will host Cultivate’21—the premier event for the entire horticulture industry—at the Greater Columbus Convention Center July 10-13, 2021. The 92nd annual event will attract more than 10,000 industry professionals and visitors from all 50 states and over 30 countries.
Find out more »