AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community, one in which we teach and learn from one another, and collectively rise to a higher level.

Build your knowledge and business networks by attending one of the many events AmericanHort hosts each year.

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February 2021

On-Demand Education
Pricing to Win Series

February 19 - May 1
Close up of annuals in a greenhouse

Pricing products and determining profit margins continues to be a topic of much conversation throughout the green industry. In this series, our speakers will address eco-labeling, supply pricing dynamics, and consumer willingness-to-pay to better help you determine your business's pricing strategies. HRI has proudly supported some of the research presented, both directly and indirectly. 

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On-Demand Education
Greenhouse Current Issues & Best Practices Series

February 19 - May 1
greenhouse webinar series

Spring challenges abound for greenhouse growers - houses chock-full, weather delays, and tricky crops. But help is at hand with these three timely and terrific sessions from Cultivate’20 Virtual. Don't miss the opportunity to view these best practices in sanitation, minimizing risk, holding crops, and more.

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April 2021

Plant Benefits or Features
Which Cue is More Effective?

April 15 @ 1:00 pm - 2:00 pm
tHRIve Web Series

Better understanding consumer behavior, preferences, and trends is a key HRI research priority. In 2020, Dr. Bridget Behe built upon her previous research that showed younger customers were more likely to purchase a branded plant – even when identical to a non-branded plant – and that consumers in general want more information on signs because they cannot ascertain plant attributes by looking at it. In this session, Dr. Behe will review new research findings from her study looking at which Read More »

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May 2021

Women In Horticulture
May Interview

May 27 @ 2:00 pm - 3:00 pm
Suzi McCoy and Katie Dubow portrait

Join us to learn how Suzi McCoy founded her public relations company in the late 1980’s, and how the company, Garden Media Group, a top 10 PR firm in the Philadelphia area, is under new ownership three decades later. Taking the reins last year, daughter Katie Dubow continues to fulfill their mission of working with like-minded companies to grow their business and inspire Americans to live a healthy gardening lifestyle. We will discuss what it is like to work with Read More »

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July 2021

Hemp Conference
at Cultivate’21!

July 9 @ 12:00 pm - July 10 @ 12:00 pm
AmericanHort Hemp Conference at Cultivate

AmericanHort is proud to present the AmericanHort Hemp Conference at Cultivate’21. This two-day conference, held prior to the opening of Cultivate’21, features educational programming, products, and services to help you become a better grower. Located in Battelle Hall at the Greater Columbus Convention Center, attendees will have convenient access to exhibitors and education sessions in one focused place.

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July 10 @ 12:00 pm - July 13 @ 12:00 pm
AmericanHort presents Cultivate 2021

AmericanHort will host Cultivate’21—the premier event for the entire horticulture industry—at the Greater Columbus Convention Center July 10-13, 2021. The 92nd annual event will attract more than 10,000 industry professionals and visitors from all 50 states and over 30 countries.

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Cultivate is the national industry event hosted by AmericanHort every July in Columbus, Ohio. Cultivate owns the niche for gathering the entire industry supply chain in one place for four days of professional development and robust business opportunities with its 650+ exhibitor trade show, 100+ educational sessions and plentiful networking opportunities.


Attendees of the AmericanHort DIG Conference experienced in-depth education on Disease, Insect, and Growth regulator management and learned the latest strategies and best practices in pest control, plant health, and PGRs. They walked away with actionable solutions for some of the biggest challenges growers face in their operation. Held live online in November, access to the 25+ on-demand education sessions and DIG-specific sponsor content from December 31 to March 1.


The AmericanHort Virtual Retail Tour explores innovative and industry-leading garden centers. Explore ways to diversify your business, discover the key to excelling with events and education, learn tips for getting your garden center involved in the community, and get inspiration to take back to your business. Purchase the recording today!


Impact Washington is a two-day advocacy summit where green industry business owners and leaders can take action in Washington, D.C. Providing a united front, this is an opportunity for the landscaper, plant grower, garden retailer, and entire green industry communities to personally and collectively advocate for decisions that help us continue the growth of our $196 billion industry.

Over the course of two days, participants will hear from elected leaders, their staff, and other policy experts on issues of great impact on green industry business success. Our attendees will share their experiences directly with policy makers, providing real-world context and influence on the decisions being made.


The road to better performance starts at AmericanHort’s Plug & Cutting Conference. As the event for young plant producers and growers from across the country, this conference is the place to learn the newest and best strategies, technologies, and techniques in the world of plugs and cuttings.


The Landscape Operation Tour provided that behind the scenes visit world-class operations in this industry segment. Join the tour to connect with other industry innovators and leaders like yourself to network, discuss your operations, swap ideas, and so much more.


AmericanHort Cultivate Virtual – an 100% online event that brings you the high-quality learning and peer-to-peer engagement that you’ve always received at Cultivate. From world-class education sessions, to online discussion forums, to making new connections with exhibitors.