Mastering the Art of Consultative Selling
Distinguish yourself as a true sales professional by mastering the delicate balance between selling and order-taking. This session empowers you to adopt a consultative approach that not only meets customer needs but exceeds their expectations, leading to sustainable, long-term success.
Develop an understanding of:
- The key differences between traditional order-taking and consultative selling and why the latter drives superior outcomes.
- How to uncover and address customer pain points, offering tailored solutions that resonate and add value.
- Techniques for confidently guiding customers through the decision-making process, resulting in increased sales and customer satisfaction.
Meet our speaker
Rayne Gibson, Owner and Co-founder
Taproot Horticulture Consulting
Rayne’s experience in the green industry began at a young age, working with the family’s wholesale nursery in Louisiana in the early 2000s. Over the years, he gained comprehensive knowledge of running a nursery and witnessed it grow from 10 to 100 acres. Rayne later graduated from Louisiana State University with a Bachelor of Science in horticulture. He sought out various opportunities to broaden his expertise, including internships with prominent names in the wholesale growing industry.
After starting his career as an inventory manager, Rayne advanced to sales and eventually became a general manager at a Louisiana-based wholesale growing operation. He found his passion in analyzing and building businesses from the inside out, honing his skills in logistics, production, purchasing, budgeting, and spray programs.
Since then, Rayne has helped companies across the southern United States achieve their goals and improve their operations. His dedication to the industry has led him to serve on the boards of the Louisiana Nursery Landscape Association and the Texas Nursery Landscape Association, where he collaborates with businesses to address issues and create a strong community.