Industry Insider: AI for Horticulture Businesses
Our first Industry Insider webinar of 2024 shows you how generative AI can optimize workflows, ignite innovation, and significantly increase productivity. This hands-on session explains the fundamentals of this technology’s capabilities and why it can be a game-changer in the workplace.
You will learn the realistic capabilities of Generative AI and hear common concerns and cautions surrounding this emergent tech. Then, engage in a live demonstration of ChatGPT. After the introduction to AI, three subject matter experts will lead breakout rooms to discuss how they use this forefront technology in the following areas:
1. Sales training
2. Marketing and content creation
3. Customer service, safety and security
Arm yourself with the knowledge and practical strategies to integrate Generative AI into your daily tasks and keep your business forward-thinking and ready for the future.
After this webinar, sign up for the three-part Mastery Series starting February 13, where our speakers go in-depth on AI-powered strategies to help you not only adapt to technological evolution but lead it.
Meet Our Speakers
Jacquelyn Adams, Learning and Development Manager
Metrolina
An advocate of lifelong learning, Jacquelyn seeks to provide employees with skills for their current jobs while elevating their expertise for future roles. As a former Peace Corps volunteer and current entrepreneur, she believes it’s essential to apply a spirit of exploration and curiosity to work. That is why she leverages her degree in computer engineering and over fourteen years of experience in developing and delivering corporate training to provide teams with insights to learn, grow, and face new challenges.
As a professional writer and speaker in the field of learning, Jacquelyn’s work in career development and performance support has been recognized by several leading industry organizations. In her free time, if she’s not writing about career development for her weekly column, you’ll probably find her hiking a trail.
Katie Elzer-Peters, Owner
Garden of Words, LLC
Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm specializing in email marketing, SMS marketing, web development, and business development for green industry clients. For 15 years, she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience. Katie has a B.S. in horticulture from Purdue University and an M.S. in Public Garden Management from the University of Delaware and Longwood Gardens. She is a member of the Society of Fellows of Longwood Gardens.
Before opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States. Katie is a frequent contributor to Green Profit Magazine and a frequent speaker at green industry conferences.
Rayne Gibson, Owner
Taproots Horticulture Consulting
Like most in our industry, Rayne’s experience started young, working with the family business. The wholesale nursery business started in the heart of Louisiana in the early 2000s growing containerized product for our local businesses and customers throughout the southern United States. Starting his career at a wholesale growing operation in Louisiana, Rayne quickly rose from inventory management to sales and then to general manager. This proved to be where the hidden passion for analyzing and building businesses from the inside out was found. He became profound in the art of logistics, production, purchasing, budgeting, spray programs, and facilities, to name a few of the improvements made. Since then, Rayne has worked with businesses across the southern United States, helping them build their companies and achieve their goals.
Mario Cambardella, CEO & Founder
ServeScape
A Landscape architect, environmental planner, and former Urban Agriculture Director for Atlanta, Mario Cambardella’s current project is ServeScape.com, a digital marketplace platform to enable beautiful and resilient landscapes across the South. ServeScape partners with independent landscape designers, landscape contractors, and horticulture growers to supply residential and commercial clientele with access to local landscape professionals, live plants, and allied materials.
Mario was named 40 under 40 by the Atlanta Business Chronicle, Georgia Trend magazine, and the University of Georgia. Mario serves on the board of the Georgia Green Industry Association and is a member of the American Planning Association and the American Society of Landscape Architects.