Four Proven Steps for Getting Buy-In and Selling Your Ideas
In this program, renowned industry consultant Judy Guido shares the four steps that transform vague ideas into concrete value propositions, differentiated strategies, and successful products and services.
Whether you’re a junior employee looking to make an impact or a seasoned professional seeking to drive change, this session helps you create more value for your customers, company, community, and yourself. You will learn how to build internal support to ensure your voice is heard and you learn and grow while getting get credit for sharing a good idea that drives successful business.
In this session, you will increase your knowledge and return to work a stronger contributor by learning:
- Four iterative steps that turn good ideas into great business
- Three distinct types of hypotheses and how to create a good business proposition
- How to use business experiments, testing and learning cards to validate your ideas
- How to recognize if you should move forward with your idea or start over
- How to ensure your idea is heard by decision-makers
Meet our Speaker
Judith Guido
Chairwoman, Guido & Associates
Judith Guido is the Chairperson and founder of Guido & Associates, a company focused on growing companies’ people, profits, and valuation. Judith helps companies build, execute, and measure a predictable roadmap for sustainable growth and profits while advising, facilitating, and building strong teams. She has participated in more than one hundred consolidations, mergers and acquisitions. She collaborates with companies on strategy, execution, workforce development, sales and marketing, leadership development, funding, training, mergers/acquisitions, product launches, and new business start-ups. She has done extensive work in the green, construction, erosion control, technology, real estate, and private equity industries.
Judith’s expansive career includes leading several larger industry re-branding initiatives, including Valley Crest [now BrightView], Aquascape, PLANET [now NALP], and SIMA [Snow and Ice Management.] She was one of four executives who took LandCare USA public on the New York Stock Exchange in June of 1998. She was the Chief Marketing Officer and SVP of sales and strategy at LandCare USA, the national commercial landscape and tree-care services company acquired by ServiceMaster and subsequently integrated into their TruGreen-LandCare landscape group.
She was instrumental in founding and building Yellowstone, the fourth largest landscape company in the country, and served as its Chief Marketing Officer, and then served as a board member and strategic advisor. Judith has trained thousands of landscapes, irrigation, erosion-control, growers, distributors, construction, association, real-estate, and snow professionals over her career.
Judith has done extensive work with growing women leaders and attracting, retaining, and rewarding women in the industry. She helps associations and contractors scale their organizations and advocates for women business leaders. She is a business columnist, sought-after keynote speaker, coach, facilitator, and strategic growth executive. Judith has been recognized as one of the highest-ranking women in the green industry. She was inducted into the GREEN Industry Hall of Fame in 2017 and awarded the prestigious Lawn & Landscape Leadership award in 2020.