AI in Marketing and Content Creation

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AI in Marketing and Content Creation

February 13 @ 01:00 PM to 02:30 PM

Creating blog posts, marketing emails, social media posts, and other content to keep your marketing hamster wheel going is, to put it lightly, exhausting. Even if you enjoy this aspect of running a business, there’s never enough time in the day. That’s where generative AI tools can help extend your reach.

See how AI can improve marketing by:
– Helping you brainstorm new ideas
– Expanding your current content further
– Repackaging existing collateral for multiple platforms

AI isn’t a magic wand, though. We’ll also discuss the role human oversight plays in using AI for marketing projects and issues to be aware of when using AI so that you protect your privacy, don’t accidentally break copyright laws, and keep data secure. 

The last part of the class will focus on AI features in software you probably already use and how to get more out of those tools.

Meet Our Speaker

Katie Elzer-Peters, Owner
Garden of Words, LLC

Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm specializing in email marketing, SMS marketing, web development, and business development for green industry clients. For 15 years, she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience. Katie has a B.S. in horticulture from Purdue University and an M.S. in Public Garden Management from the University of Delaware and Longwood Gardens. She is a member of the Society of Fellows of Longwood Gardens.

Before opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States. Katie is a frequent contributor to Green Profit Magazine and a frequent speaker at green industry conferences. 

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