AmericanHort Mastery Series

Marketing Mastery Series

The Marketing Mastery Series is a three-part program that addresses three key pillars to any successful marketing plan – the strategy, the message, and the execution. Join us as expert marketers from the green industry share their best marketing practices in order to help you improve your business’s bottom line.

Marketing Mastery Series

Marketing Mastery Series Part I: Building an Effective Message

Katie Dubow, Garden Media Group
In the first session of the Marketing Mastery Series, we focus on this message. Developing a clearly defined marketing message is one of the three pillars of success. When it comes to effectively reaching your consumer, you need to be able to communicate with them on as personal a level as possible. In this dynamic session, you will learn the process for crafting the perfect marketing message to help you resonate with your audience most effectively.

Marketing Mastery Series Part II: Building a Strategic Communications Plan

Ryan McEnaney, Bailey Nurseries
The second session of the Marketing Mastery Series in about building a strategic communication plan. Having the right message is critical, but so is having the right communication plan. Consumers are bombarded by countless information and marketing messages so reaching your audience in some ways is as challenging as ever. Learn how to craft a high-level strategic communication plan that will break through the clutter, and how to adapt when the world around us changes as it certainly has this past 12-18 months.

Marketing Mastery Series Part III: Hitting the Target to Drive Your Message

Katie Elzer-Peters, Garden Of Words, LLC
The final part of the Marketing Mastery Series focused on reaching your target audience. Expert marketers from our industry will talk about how to best capture your target audience and drive traffic to your website and marketing message. You will see how to set up a content and editorial calendar, how to plan and email campaign and write text blocks as you put together an integrated marketing plan to drives sales and enhance your bottom line.

Interested in sponsoring a Mastery Series?

Contact Meagan Nace at to secure an opportunity today.


As a member of AmericanHort, the green industry’s leading association, you will be connected to the mentors, leaders and knowledgeable resources you need – when you need them – so that you can Perform Better day in and day out, Grow Faster than you ever dreamed possible, and Prepare both Yourself and Your Business for the Future.

If you’d like to save $100 on your Mastery Series and receive all the great benefits of membership in AmericanHort, join us today.