With many horticulture products having either a short shelf life or a long turn around to produce, forecasting in the green industry is often challenging. Even forecasting for non-living products is difficult to manage. There is one certainty when it comes to forecasting – just about every forecast will be inaccurate. Maybe a little inaccurate… maybe a lot. This AmericanHort Mastery Series will give you ways to mitigate forecasting risk by using data analysis and industry insights to predict your business’s future needs as accurately as possible.
Our expert speaker, Ken Lane of Hathaway & Lane Direct, has decades of experience creating forecasts. Responsible for the office supplies superstore, Staples, first billion-dollar sales forecast, he will share his experience working with growers, independent garden centers, other horticulture businesses, and $100M direct-to-consumer businesses from various industries.
This Forecasting Mastery Series will help you:
Class One covers:
Class Two covers:
Class Three covers:
As a member of AmericanHort, the green industry’s leading association, you will be connected to the mentors, leaders and knowledgeable resources you need – when you need them – so that you can Perform Better day in and day out, Grow Faster than you ever dreamed possible, and Prepare both Yourself and Your Business for the Future.