Elevate Your Greenhouse & Nursery Sales Strategy

Are you ready to transform your sales approach and skyrocket success in your nursery or greenhouse operation? Join us for an exclusive three-part mastery series designed to equip you with the latest insights, strategies, and techniques to master the art of sales.

Led by a horticulture business consultant, this comprehensive series covers vital aspects ranging from harnessing sales data and leveraging technology to delivering exceptional customer service, building a powerful brand, and mastering the delicate balance between selling and order-taking. 

Join us for this unparalleled mastery series and unlock the potential to revolutionize your sales strategy. Elevate your skills, amplify your impact, and set the stage for a future of sales success.

Reserve your spot today and embark on a transformative journey toward becoming a sales trailblazer.

You must register for each of the three classes in the Mastery Series to participate in all of them. Each class is $99 for AmericanHort members and $149 for non-members. Not a member? Join us today!

Uncover the Power of Data-Driven Sales Excellence

Data and technology are pivotal in shaping effective sales strategies in today’s competitive landscape. In this session, delve into the world of sales data analytics and innovative technologies to discover how to harness them to your advantage.
Gain insight into:

-The art of interpreting sales data to identify trends, opportunities, and customer preferences.

-Leveraging cutting-edge sales technologies to streamline processes, enhance productivity, and drive revenue growth.

-Strategies for adapting to evolving digital platforms and utilizing them to create personalized, targeted sales experiences.

Crafting Your Unique Sales Identity: Customer-Centric Excellence

Exceptional customer service, a compelling brand identity, and effective marketing are the pillars of successful sales. This module guides you through the process of creating a powerful brand presence that resonates with customers while delivering top-notch service that keeps them coming back. 

Discover how to:

– Build techniques for fostering strong customer relationships through impeccable service and tailored solutions.

– Develop and communicate a captivating brand identity that aligns with your target market’s aspirations.

– Create strategies for integrating marketing initiatives seamlessly into your sales approach to amplify your reach and impact.

Mastering the Art of Consultative Selling

Distinguish yourself as a true sales professional by mastering the delicate balance between selling and order-taking. This session empowers you to adopt a consultative approach that not only meets customer needs but exceeds their expectations, leading to sustainable, long-term success.

Develop an understanding of:

– The key differences between traditional order-taking and consultative selling and why the latter drives superior outcomes.

– How to uncover and address customer pain points, offering tailored solutions that resonate and add value.

– Techniques for confidently guiding customers through the decision-making process, resulting in increased sales and customer satisfaction.

Meet Our Expert Speaker

Rayne Gibson, Owner & Co-founder
Taproot Horticulture Consulting

Rayne’s experience in the green industry began at a young age, working with the family’s wholesale nursery in Louisiana in the early 2000s. Over the years, he gained comprehensive knowledge of running a nursery and witnessed it grow from 10 to 100 acres. Rayne later graduated from Louisiana State University with a Bachelor of Science in horticulture. He sought out various opportunities to broaden his expertise, including internships with prominent names in the wholesale growing industry.

After starting his career as an inventory manager, Rayne advanced to sales and eventually became a general manager at a Louisiana-based wholesale growing operation. He found his passion in analyzing and building businesses from the inside out, honing his skills in logistics, production, purchasing, budgeting, and spray programs.

Since then, Rayne has helped companies across the southern United States achieve their goals and improve their operations. His dedication to the industry has led him to serve on the boards of the Louisiana Nursery Landscape Association and the Texas Nursery Landscape Association, where he collaborates with businesses to address issues and create a strong community.