Menu
The Marketing Mastery Series is a three-part program that addresses three key pillars to any successful marketing plan – the strategy, the message, and the execution. Join us as expert marketers from the green industry share their best marketing practices in order to help you improve your business’s bottom line.
$99 per session for members or $199 per session for non-members
Katie Dubow, Garden Media Group
Jan 11 2022, 2 PM – 3:30 PM, ET
In the first session of the Marketing Mastery Series, we focus on this message. Developing a clearly defined marketing message is one of the three pillars of success. When it comes to effectively reaching your consumer, you need to be able to communicate with them on as personal a level as possible. In this dynamic session, you will learn the process for crafting the perfect marketing message to help you resonate with your audience most effectively.
Ryan McEnaney, Bailey Nurseries
Jan 25 2022, 2 PM – 3:30 PM, ET
The second session of the Marketing Mastery Series in about building a strategic communication plan. Having the right message is critical, but so is having the right communication plan. Consumers are bombarded by countless information and marketing messages so reaching your audience in some ways is as challenging as ever. Learn how to craft a high-level strategic communication plan that will break through the clutter, and how to adapt when the world around us changes as it certainly has this past 12-18 months.
Katie Elzer-Peters, Garden of Words, LLC
Feb 8 2022, 2 PM – 3:30 PM, ET
The final part of the Marketing Mastery Series focused on reaching your target audience. Expert marketers from our industry will talk about how to best capture your target audience and drive traffic to your website and marketing message. You will see how to set up a content and editorial calendar, how to plan and email campaign and write text blocks as you put together an integrated marketing plan to drives sales and enhance your bottom line.
Presented by Katie Elzer-Peters, The Garden of Words
Whether you’re just getting started in E-commerce or been at it for years, this three-part E-Commerce Mastery Series will help you improve your e-commerce business. These highly collaborative sessions provide the chance to think strategically about this area of your business and you’ll walk away with a marketing road map you can put in place immediately to help grow your business.
$99 per session for members or $199 per session for non-members
Registered users will receive individualized password to access the recording.
The second workshop in the E-Commerce Mastery Series focuses on order fulfillment. While many garden centers started e-commerce and curbside pickup because of the global pandemic, this new shopping trend is here to stay. In this collaborative class, you’ll hear from independent garden center owners and wholesalers who have successfully streamlined product pickup and online order/delivery programs (without blowing the budget). You’ll also identify the key components of a successful online shopping program and have a chance to start planning for or optimizing your order fulfillment. Each participant will leave with a personalized, drafted process document that includes a list of assets, software needs, and the itemized steps to take to achieve your desired results.
Registered users will receive individualized password to access the recording.
Registered users will receive individualized password to access the recording.
Presented by Joe Baer, ZenGenius
This three-part series on will allow you to master the skills needed to have effective visual merchandising in your retail operations that will drive sales and your bottom line. Join us to set your vision, goals, and strategies for your merchandising. Learn technologies and implementation techniques for optimal in-store merchandising.
$99 per session for members or $199 per session for non-members
Registered users will receive individualized password to access the recording.
Registered users will receive individualized password to access the recording.
Registered users will receive individualized password to access the recording.
Presented by Sonja Bochart, Sonja Bochart Wellbeing+Design
The Biophilic Design Mastery Series focuses on biophilic design which fosters the human-nature connection in the built environment. This connection is essential to support human and physical health, creativity, healing. It also enhances one’s rate of learning, productivity, and overall happiness. This engaging and informative 3-part session, from an internationally recognized biophilic designer, will provide a comprehensive overview of the history and value of biophilia, the primary design elements and patterns, as well as share numerous case studies and talk about the best practices and proven methods to successfully integrate biophilic design into your projects to achieve the beneficial human-nature connection.
$99 per session for members or $199 per session for non-members
Registered users will receive individualized password to access the recording.
Registered users will receive individualized password to access the recording.
Registered users will receive individualized password to access the recording.
Contact Meagan Nace at MeaganN@americanhort.org to secure an opportunity today.
As a member of AmericanHort, the green industry’s leading association, you will be connected to the mentors, leaders and knowledgeable resources you need – when you need them – so that you can Perform Better day in and day out, Grow Faster than you ever dreamed possible, and Prepare both Yourself and Your Business for the Future.
If you’d like to save $100 on your Mastery Series and receive all the great benefits of membership in AmericanHort, join us today.
Join over 20,000 people who receive our newsletter about events, education, and much more!
