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Ready to really dig into improving yourself and your business? AmericanHort Mastery Series are multi-part, virtual courses that build your knowledge with each class to let attendees learn mastery over specific skills and practices. From E-Commerce to Visual Merchandising, Biophilic design, and more – Mastery Series are the best way to gain in-depth knowledge from the horticultural education experts.
Do you struggle to keep your best employees? You’re not alone—employee turnover costs U.S. businesses an estimated $1 trillionevery year. But these losses are largely preventable through employee development programs. When properly implemented, employees increase their skills, grow their value, and become more loyal to their managers and organizations.
This Mastery Series equips you with an Employee Growth Plan that delivers on key business outcomes.
During this three-part series, you:
Our expert speaker is Neal Glatt, the Managing Partner of GrowTheBench.com, a training platform purpose-built for training green industry employees. Neal has helped thousands of green industry companies train their people through executive coaching, public speaking, workshops, and on-demand education to unlock improved profit, retention, and quality of life. Don’t miss this opportunity to level up your employee retention!
You must register for each of the three classes in the Mastery Series to participate in all of them.
Each class is $99 for AmericanHort members and $149 for non-members. Not a member? Join us today!
We help you identify:
– Employee Needs – What do workers value in a growth and development program at various stages of their careers?
– Business Outcomes – What is the business case and monetary justification for investing in employee development?
– Developmental Options – An overview and discussion of the tools and options available for developing employees.
How an employee development program is implemented greatly impacts its effectiveness. Unfortunately, only about 1 in 3 employees strongly agree that their most recent learning opportunity at work was well worth their time. In this session, we discuss how development starts at onboarding, what coaching conversations to have with employees around their growth, and what meaningful development looks like for individuals.
We provide tools for:
– Onboarding for Development – An overview of what makes a great onboarding experience that supports employee growth (template provided!)
– Coaching Conversations – Review discussion guides that help foster meaningful employee growth.
– Employee Motivation – What motivates employees and makes their development opportunities worthwhile?
Even organizations that regularly invest in employee growth initiatives fail to make development part of their culture in a sustainable way. But moving beyond annual programming and onboarding is a critical step in becoming a learning organization. In this session, we discuss how to build a career development plan for every level of the organization, how to track and measure learning effectiveness and outcomes, and how to implement a plan that scales with an organization’s needs and budget.
– Career Development Plans – How can employees be developed throughout their entire careers at all organizational levels?
– Growth Measurements – What are the key metrics to track employee growth and training effectiveness?
– Investment Budgeting – What is the appropriate budget for investment in employee development?
Are you ready to transform your sales approach and skyrocket success in your nursery or greenhouse operation? Join us for an exclusive three-part mastery series designed to equip you with the latest insights, strategies, and techniques to master the art of sales.
Led by a horticulture business consultant, this comprehensive series covers vital aspects ranging from harnessing sales data and leveraging technology to delivering exceptional customer service, building a powerful brand, and mastering the delicate balance between selling and order-taking.
Join us for this unparalleled mastery series and unlock the potential to revolutionize your sales strategy. Elevate your skills, amplify your impact, and set the stage for a future of sales success.
Reserve your spot today and embark on a transformative journey toward becoming a sales trailblazer.
You must register for each of the three classes in the Mastery Series to participate in all of them. Each class is $99 for AmericanHort members and $149 for non-members. Not a member? Join us today!
-The art of interpreting sales data to identify trends, opportunities, and customer preferences.
-Leveraging cutting-edge sales technologies to streamline processes, enhance productivity, and drive revenue growth.
-Strategies for adapting to evolving digital platforms and utilizing them to create personalized, targeted sales experiences.
Exceptional customer service, a compelling brand identity, and effective marketing are the pillars of successful sales. This module guides you through the process of creating a powerful brand presence that resonates with customers while delivering top-notch service that keeps them coming back.
– Build techniques for fostering strong customer relationships through impeccable service and tailored solutions.
– Develop and communicate a captivating brand identity that aligns with your target market’s aspirations.
– Create strategies for integrating marketing initiatives seamlessly into your sales approach to amplify your reach and impact.
Distinguish yourself as a true sales professional by mastering the delicate balance between selling and order-taking. This session empowers you to adopt a consultative approach that not only meets customer needs but exceeds their expectations, leading to sustainable, long-term success.
– The key differences between traditional order-taking and consultative selling and why the latter drives superior outcomes.
– How to uncover and address customer pain points, offering tailored solutions that resonate and add value.
– Techniques for confidently guiding customers through the decision-making process, resulting in increased sales and customer satisfaction.
Rayne’s experience in the green industry began at a young age, working with the family’s wholesale nursery in Louisiana in the early 2000s. Over the years, he gained comprehensive knowledge of running a nursery and witnessed it grow from 10 to 100 acres. Rayne later graduated from Louisiana State University with a Bachelor of Science in horticulture. He sought out various opportunities to broaden his expertise, including internships with prominent names in the wholesale growing industry.
After starting his career as an inventory manager, Rayne advanced to sales and eventually became a general manager at a Louisiana-based wholesale growing operation. He found his passion in analyzing and building businesses from the inside out, honing his skills in logistics, production, purchasing, budgeting, and spray programs.
Since then, Rayne has helped companies across the southern United States achieve their goals and improve their operations. His dedication to the industry has led him to serve on the boards of the Louisiana Nursery Landscape Association and the Texas Nursery Landscape Association, where he collaborates with businesses to address issues and create a strong community.
This AmericanHort Mastery Series will give you ways to mitigate forecasting risk by using data analysis and industry insights to predict your business’s future needs as accurately as possible.
Consists of three classes hosted by a panel of experts ranging from CEPAs (Certified Exit Planning Advisors), accounting, legal, financial planning, and organizational development professionals who will help you form a succession plan for your business.
Wrap up the series by learning when to buy triggers, how to adjust for seasonality, calculating how much to buy, buying ahead of price increases and how to utilize tiered buying opportunities.
The Marketing Mastery Series is a three-part program that addresses three key pillars to any successful marketing plan – the strategy, the message, and the execution.
Whether you’re just getting started in E-commerce or been at it for years, this three-part E-Commerce Mastery Series will help you improve your e-commerce business.
This three-part series on will allow you to master the skills needed to have effective visual merchandising in your retail operations that will drive sales and your bottom line.
The Biophilic Design Mastery Series focuses on biophilic design which fosters the human-nature connection in the built environment. This connection is essential to support human and physical health, creativity, healing.
The Marketing Mastery Series is a three-part program that addresses three key pillars to any successful marketing plan – the strategy, the message, and the execution.
Whether you’re just getting started in E-commerce or been at it for years, this three-part E-Commerce Mastery Series will help you improve your e-commerce business.
This three-part series on will allow you to master the skills needed to have effective visual merchandising in your retail operations that will drive sales and your bottom line.
The Biophilic Design Mastery Series focuses on biophilic design which fosters the human-nature connection in the built environment. This connection is essential to support human and physical health, creativity, healing.
Contact Meagan Nace at MeaganN@americanhort.org to secure an opportunity today.
As a member of AmericanHort, the green industry’s leading association, you will be connected to the mentors, leaders and knowledgeable resources you need – when you need them – so that you can Perform Better day in and day out, Grow Faster than you ever dreamed possible, and Prepare both Yourself and Your Business for the Future.
If you’d like to save $100 on your Mastery Series and receive all the great benefits of membership in AmericanHort, join us today.
We look forward to connecting with you.
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