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You know plants. We know business.
Keeping your books in the green is crucial to your success, and AmericanHort has the tools to help you.
We believe best practices are key to survival and enable you to perform better on a daily basis. We are committed to finding the best practices throughout the industry and sharing them with you. Then we connect you with the additional information you need to drive your business forward and grow faster. Ultimately, both of these things help you prepare for the future, ensuring both your business and the industry will thrive for generations to come.
The more you know, the stronger you will grow.
After this workshop, participants will be ready to start marketing their e-commerce solutions with clear, compelling language and visuals that excite their customers and communicate offerings and processes. Hear real-world examples and work with fellow green-industry business owners to develop your plan of attack. We’ll cover website language to close the sale, using social media effectively with limited time and money, and email marketing made simple. Leave this third and final session with your marketing road map and start creating simple marketing assets so they’re ready and waiting to quickly finalize with changes and updates during the season.
Pricing products and determining profit margins continues to be a topic of much conversation throughout the green industry. In this series, our speakers will address eco-labeling, supply pricing dynamics, and consumer willingness-to-pay to better help you determine your business’s pricing strategies. HRI has proudly supported some of the research presented, both directly and indirectly.
Spring challenges abound for greenhouse growers – houses chock-full, weather delays, and tricky crops. But help is at hand with these three timely and terrific sessions from Cultivate’20 Virtual. Don’t miss the opportunity to view these best practices in sanitation, minimizing risk, holding crops, and more.
This presentation will briefly cover insect phenology for the mid-Atlantic and how it has provided some guidance with management in the southeast. There will also be discussion regarding larva and adult activity in relation to growing degree days and plant phenological indicators. Host plants fed on by the beetle will be discussed, and recent observations
The do’s and don’ts of ensuring your website is ADA compliant. Did you know your website can be subject to ADA compliance and could be subject to a lawsuit if found to be out of compliance? The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010.
German researchers have been working on boxwood blight since it first appeared in Germany in the summer of 2004. Initial cultivar trials indicated that there were large differences in susceptibility. This resulted in a series of horticultural trials, on the one hand on the susceptibility of Buxus species and cultivars, and on the other hand
Regularly scheduled programming does not always work in our industry. And that’s ok, because AmericanHort offers lots of opportunities to learn on your own time.
The AmericanHort Knowledge Center – houses a wealth of information online to help you find answers to your questions. These are resources only available to AmericanHort members and can be found at AmericanHort.org/Knowledge.
Connect Archives – access past issues of the print version of Connect, the AmericanHort newsletter to learn more about our latest educational offerings and more. Connect print and e-news versions are available to AmericanHort members.
Coronavirus Resource Center – The AmericanHort Coronavirus Resource Center contains a wealth of information on the latest government resources, links to information from the U.S. Center for Disease Control and Protection (CDC) and other experts, tips on communication and business practices to help you and your business navigate this pandemic period.
Industry Insider Reports – whether provided by video or written communication, the AmericanHort Industry Insider Report is a tool designed to provide the important industry benchmarking information you need to maximize your business’s profitability.
Nursery Stock Standards – the AmericanHort Standard for Nursery Stock, Z-60.1 is to provide buyers and sellers of nursery stock with a common terminology in order to facilitate transactions involving nursery stock.
Webinars & Online Classes – AmericanHort’s webinars and online courses let you learn from the comfort of your home or office. These programs are designed to provide you the best practice knowledge needed to deal with today’s business dynamics. Recordings of webinars are available through our online Knowledge Center, a member-only resource.
Additional learning resources are available through: