You know plants. We know business.
Keeping your books in the green is crucial to your success, and AmericanHort has the tools to help you.
We believe best practices are key to survival and enable you to perform better on a daily basis. We are committed to finding the best practices throughout the industry and sharing them with you. Then we connect you with the additional information you need to drive your business forward and grow faster. Ultimately, both of these things help you prepare for the future, ensuring both your business and the industry will thrive for generations to come.
The more you know, the stronger you will grow.
After this workshop, participants will be ready to start marketing their e-commerce solutions with clear, compelling language and visuals that excite their customers and communicate offerings and processes. Hear real-world examples and work with fellow green-industry business owners to develop your plan of attack. We’ll cover website language to close the sale, using social media effectively with limited time and money, and email marketing made simple. Leave this third and final session with your marketing road map and start creating simple marketing assets so they’re ready and waiting to quickly finalize with changes and updates during the season.
Pricing products and determining profit margins continues to be a topic of much conversation throughout the green industry. In this series, our speakers will address eco-labeling, supply pricing dynamics, and consumer willingness-to-pay to better help you determine your business’s pricing strategies. HRI has proudly supported some of the research presented, both directly and indirectly.Find out more »
Spring challenges abound for greenhouse growers – houses chock-full, weather delays, and tricky crops. But help is at hand with these three timely and terrific sessions from Cultivate’20 Virtual. Don’t miss the opportunity to view these best practices in sanitation, minimizing risk, holding crops, and more.Find out more »
Better understanding consumer behavior, preferences, and trends is a key HRI research priority. In 2020, Dr. Bridget Behe built upon her previous research that showed younger customers were more likely to purchase a branded plant – even when identical to a non-branded plant – and that consumers in general want more information on signs because Read More »Find out more »
Join us to learn how Suzi McCoy founded her public relations company in the late 1980’s, and how the company, Garden Media Group, a top 10 PR firm in the Philadelphia area, is under new ownership three decades later. Taking the reins last year, daughter Katie Dubow continues to fulfill their mission of working with Read More »Find out more »
Regularly scheduled programming does not always work in our industry. And that’s ok, because AmericanHort offers lots of opportunities to learn on your own time.
opens in a new windowThe AmericanHort Knowledge Center – houses a wealth of information online to help you find answers to your questions. These are resources only available to AmericanHort members and can be found at AmericanHort.org/Knowledge.
opens in a new windowConnect Archives – access past issues of the print version of Connect, the AmericanHort newsletter to learn more about our latest educational offerings and more. Connect print and e-news versions are available to AmericanHort members.
Coronavirus Resource Center – The AmericanHort Coronavirus Resource Center contains a wealth of information on the latest government resources, links to information from the U.S. Center for Disease Control and Protection (CDC) and other experts, tips on communication and business practices to help you and your business navigate this pandemic period.
Industry Insider Reports – whether provided by video or written communication, the AmericanHort Industry Insider Report is a tool designed to provide the important industry benchmarking information you need to maximize your business’s profitability.
Nursery Stock Standards – the AmericanHort Standard for Nursery Stock, Z-60.1 is to provide buyers and sellers of nursery stock with a common terminology in order to facilitate transactions involving nursery stock.
Webinars & Online Classes – AmericanHort’s webinars and online courses let you learn from the comfort of your home or office. These programs are designed to provide you the best practice knowledge needed to deal with today’s business dynamics. Recordings of webinars are available through our online Knowledge Center, a member-only resource.
Additional learning resources are available through: