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Industry Leading Horticultural
Education

We are committed to helping you—and the entire industry—thrive.

You know plants. We know horticulture education.

Keeping your books in the green is crucial to your success, and AmericanHort has the tools and the horticultural education programs to help you.

We believe best practices are key to survival and enable you to perform better on a daily basis. We are committed to finding the best practices throughout the horticulture industry and sharing them with you. Then we connect you with the industry leading speakers to help drive your business forward and grow faster. Ultimately, both of these things help you prepare for the future, ensuring both your business and the horticulture industry will thrive for generations to come.

The more you know, the stronger you will grow.

Upcoming Horticultural Education Workshops & Webinars

The Biophilic Design Mastery Series Part III – Practice: Biophilic Design Integration

September 28 @ 2:00 pm - 3:00 pm

The third session of the Biophilic Design Mastery Series will share the leading methods for integrating biophilic design and review the for major benefits of the integrative biophilic design process. Additional case studies will be reviewed to help learn a variety of ways to overcome barriers and increase collaboration, partnership and connection with project owners, decision makers and

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Visual Merchandising Mastery Series Part III – Improving the Shopping Experience to Drive Sales

September 30 @ 2:00 pm - 3:30 pm

Part 3 of our Mastery of Visual Merchandising Series tackles technology, and implementation techniques to bring your floor sets, windows or displays to life. In this session we will review sources and resources to bring your creative visions to life and create outstanding customer experiences that lead to sales growth. Presented by Joe Baer, CEO

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E-Commerce Mastery Series Part I: E-Commerce Mastery Series: Zero to E-Commerce

October 28 @ 2:00 pm - 3:30 pm

The first workshop in the E-Commerce Mastery Series is designed to help you understand the various e-commerce platforms available to small and large businesses alike. If new to this business, you will learn what questions to ask as you evaluation e-commerce programs and if you’re already doing online sales, you’ll uncover ideas to optimize your

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E-Commerce Mastery Series Part II: E-Commerce Mastery Series: Curbside Pickup Powerup

November 3 @ 2:00 pm - 3:30 pm

The second workshop in the E-Commerce Mastery Series focuses on curbside pickup. While many garden centers started curbside pickup because of the global pandemic, this new shopping trend is here to stay. In this collaborative workshop, you’ll hear from independent garden center owners who have successfully implemented streamlined curbside pickup and online order/delivery programs without

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Grower Insider Series: Top Performers from Perennial Variety Plant Trials

November 4 @ 2:00 pm - 3:00 pm

The Grower Insider Series is a three-part program that provides an in-depth review of the performance of new annuals, vegetables, herbs, and perennial plant varieties at recent grower trials. Paul Westervelt, Chief of Container Operations for Saunders Brothers Nursery, a wholesale nursery operation with more than 100 acres of container production, 150 acres of field

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Grower Insider Series: Top Performers from Annual Variety Plant Trials

November 9 @ 2:00 pm - 3:00 pm

The Grower Insider Series is a three-part program that provides an in-depth review of the performance of new annuals, vegetables, herbs, and perennial plant varieties at recent grower trials. Come see a showcase of new annuals, perennials, veggies, and herbs that performed well in third party grower trial gardens. Our presenters will share several all-important

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E-Commerce Mastery Series: E-Commerce Mastery Series: Marketing Quick Start

November 10 @ 2:00 pm - 3:30 pm

The final workshop in the E-Commerce Mastery Series focuses on how to gain a quick start to your E-Commerce business. After this workshop, participants will be ready to start marketing their ecommerce solutions with clear, compelling language and visual communications that will excite their customers about product offerings and shopping processes. Hear real-word examples and

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Grower Insider Series: Top Performers from All-American Selections Plant Trials

November 18 @ 2:00 pm - 3:00 pm

The Grower Insider Series is a three-part program that provides an in-depth review of the performance of new annuals, vegetables, herbs, and perennial plant varieties at recent grower trials. All-America Selections (AAS) is an independent non-profit organization that tests new, never-before-sold varieties which are evaluated by independent growers looking for significantly improved qualities such as

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Vaccines, Plants and Dollars: The Year in Review

December 3 @ 2:00 pm - 3:00 pm

In this webinar, Dr. Charlie Hall, AmericanHort chief economist, will discuss how the year 2021 turned out for growers in the green industry supply chain, the current economic conditions, the status of the lingering effects of COVID-19, and the outlook for spring 2022. He will also incorporate a discussion of the structural changes already brought

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Flexibility Makes Learning Convenient & Fun

Regularly scheduled programming does not always work in our industry. And that’s ok, because AmericanHort offers lots of opportunities to learn on your own time.

The AmericanHort Knowledge Center​

This online database houses a wealth of information online to help you find answers to your questions. These are resources only available to AmericanHort members.

Industry Insider Report​

Whether provided by video or written communication, the AmericanHort Industry Insider Report is a tool designed to provide the important industry benchmarking information you need to maximize your business’s profitability.

Connect Archives​

Access past issues of the print version of Connect, the AmericanHort newsletter to learn more about our latest educational offerings and more. Connect print and e-news versions are available to AmericanHort members.

Nursery Stock Standards​

The AmericanHort Standard for Nursery Stock, Z-60.1 is to provide buyers and sellers of nursery stock with a common terminology in order to facilitate transactions involving nursery stock.

Coronavirus Resource Center​

The AmericanHort Coronavirus Resource Center contains a wealth of information on the latest government resources, links to information from the U.S. Center for Disease Control and Protection (CDC) and other experts, tips on communication and business practices to help you and your business navigate this pandemic period.

AmericanHort HR Peer Sharing Group​

The purpose of the AmericanHort Human Resource Peer Sharing Group is to bring human resource professionals from AmericanHort member companies together to connect. This is a place to share ideas and best practices, ask questions and network in order to help do your job better, which leads to a stronger industry overall.