From managing full houses, to keeping track of trends, and determining pricing and profit margins, Spring is a busy time for the green industry. To assist you and your business, AmericanHort presents 3 education series, first debuted at Cultivate’20 Virtual, with timely and relevant information that your business needs this Spring.
Greenhouse Current Issues & Best Practices Series
Spring challenges abound for greenhouse growers – houses chock-full, weather delays, and tricky crops. But help is at hand with these three timely and terrific sessions from Cultivate’20 Virtual. Don’t miss the opportunity to view these best practices in sanitation, minimizing risk, holding crops, and more.
Jason discusses potential issues plus BMPs for handling, separating, and growing crops and minimizing risk, particular with crops that are susceptible to major disruptions due to disease, such as geranium, petunia, and Rieger begonias.
Sanitizers and disinfectants are applied on surfaces—such as tools, floors, tables, irrigations pipes, etc.— to decrease or eliminate the population of bacteria, fungi, oomycetes, and viruses that cause plant diseases. Rosa will discuss the different products available and how to use them safely to achieve effective control in greenhouses.
Holding plants is something nobody wants to do, but everybody has to at some point. Whether it is a few days or a few weeks, putting the brakes on crops will become necessary. This session will give tips for how you can modify growing environments and cultural practices to hold plants – ranging from trimming plants and using plant growth retardants to modifying air temperature and fertilizers. The range of potential solutions will help you plan for the next unplanned event!
Pricing to Win Series
Consumers are becoming more environmentally conscious and eco-labels are point-of-sale promotions that communicate that a product is grown in an environmentally-friendly way. Learn how different eco-label formats impact consumers’ visual attention and their valuation of plants. Optimal pricing strategies for different socio-demographic groups will also be discussed.
In this talk, Charlie discusses the issue of pricing from the supply side. This includes a discussion of what constitutes a price floor, how often your prices should be increasing, and how important pricing is in determining your optimal product mix. If you are unsure about how to go about setting your prices, or if you’re a veteran who just needs to tweak the process, you will not want to miss this session!
2021 Trends Report & Q&A
This webinar is available FREE to AmericanHort members and $49 for non-members.