our Story

A network of strength, support, and success.

AmericanHort truly represents the entire horticulture industry, including breeders, greenhouse and nursery growers, retailers, distributors, interior and exterior landscapers, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry market chain. We are the leading national association for the green industry, and AmericanHort works tirelessly to connect the industry across states and segments, giving you opportunities that expand your network and resources.

Answers to your biggest challenges can be found within the AmericanHort network of businesses, who — like you — are passionate about growth, performance, and a future bright with potential.

Experience the confidence of being an AmericanHort Member

Our Mission

Unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.

Our Vision

The vision of AmericanHort is to be the leading and unifying organization for the horticulture industry in order to cultivate successful businesses, and for our industry to enhance lives through the benefits of plants.

Our Future

Grow a strong and vibrant industry with positive economic, cultural, and social impact. Collaborate to achieve greatness, push potential, and engage others in the power of plants.

Our Mission

Unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.

Our Vision

The vision of AmericanHort is to be the leading and unifying organization for the horticulture industry in order to cultivate successful businesses, and for our industry to enhance lives through the benefits of plants.

Our Future

Grow a strong and vibrant industry with positive economic, cultural, and social impact. Collaborate to achieve greatness, push potential, and engage others in the power of plants.

Strategic Plan

AmericanHort’s board of directors approved the association’s 2022-24 Strategic Plan in July 2022 to provide a roadmap for the advancement of the association. Made up of five goals, this two-year plan is used to help guide the organization’s operations and resource allocation decision-making to ensure that actions and investments align with the association’s mission, values, and strategic direction.

our members

Growing the Industry Together

They believe in pushing their business to achieve peak performance.

Through team-building, lean processes, savvy margin management, and more. We have the events and resources to help.

They believe that growth is continuous.

A growing business is a successful business. We connect you with ways to grow personally, professionally, and profitably. 

They believe that future prosperity begins now.

Get ready with the right tools, right people, right knowledge, and the confidence to use them all wisely. We help you see what’s coming no so you can prepare for late

our guiding principles

Be influential advocates.

The association will maintain the connections and clout needed to impact legislative and regulatory decisions for the benefit of the horticulture industry and our consumers.

Be authoritative educators.

The association will leverage our industry’s collective knowledge and experience, supported by ongoing research, to be the leading authorities in the business of growing and selling plants, and related products and services.

Be collaborative across the industry.

The members of the association will work together as a professional community to share knowledge, resources, and connectivity for the mutual success of all horticulture industry sectors.

Be fervent supporters of plant businesses.

The association will help our members grow the business of growing and selling plants, and related products and services, by promoting the expertise of fellow professionals, supporting the development of quality products, and inspiring better design, which will lead to increased sales across the industry.

Be passionate promoters of healthy communities.

The association will support activities that, thanks to our industry’s products and services, lead to healthier and more beautiful communities, and a more inspired way of life.

our leadership

AmericanHort is governed by volunteers that give their time, talents, and treasure to help the association and our industry flourish. They are the people behind the plants.

meet our team

Our team is made up of dedicated professionals committed to delivering on the AmericanHort Mission.

our communities

Community connectors are the passionate representatives from the key industry segments that make up the green industry. They donate time, talent, and ideas to AmericanHort to help inform and guide everything we do so that we can best serve your evolving needs.

Community Connector groups meet monthly or quarterly to discuss key projects through in person meetings, conference calls, emails and other modes of communication this group provides insight and inspiration into addressing the needs of members. They are a sounding board for new ideas, help ensure relevancy in our offerings, serve as evangelists for our initiatives, and are valuable assets in connecting members and the association.

our legacies

AmericanHort was founded January 1, 2014, through the consolidation of the American Nursery and Landscape Association (ANLA) and OFA – The Association of Horticultural Professionals. But that is far from the beginning.

The American Nursery and Landscape Association (ANLA) was founded in 1876 as the American Association of Nurserymen, Florists and Seedsmen. With the departure of the florists and seedsmen companies in the early 1880s, the association’s name was changed to the American Association of Nurserymen and has ever since represented the interests of nursery and greenhouse growers, landscape firms, distributors, retailers, and allied suppliers.