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What the Consumers’ Eyes Behold: Looking at Plants Through Their Eyes
Thursday, November 30, 3 p.m. EST
Dr. Bridget Behe, Michigan State University
Ever wonder what consumers think when they shop for plants? We do! A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel. Dr. Bridget Behe will present key findings from recent studies and explain how you can use the results to improve the customers’ shopping process. Whether you are a grower, wholesaler, or retailer, you will enjoy this webinar and have several "take-home" messages to boost sales and improve customer satisfaction.
8 Mobile Tools for Growers
Wednesday, September 13, 2 p.m. EDT
Aaron Allison, SBI
Mobile tools boost business productivity by moving data entry staff out of the back office and onto more productive tasks. Mobile apps extend functionality to your team in the field and deliver real time data to your business. This webinar will provide you with an overview of 8 mobile tools that give growers an edge over their competition, lower labor costs, and streamline business.
Tax Reform Impact and Cash Accounting for Nursery Growers
Wednesday, August 9, 2 p.m. EDT
Craig Regelbrugge | Senior Vice President, AmericanHort
Doug Claussen | K-Coe Isom
Jim Rein | K-Coe Isom
Kami McDonald | K-Coe Isom
Congress and the Trump Administration are calling for major tax reform. While any outcome is far from certain, AmericanHort is preparing. What are the implications for our premium member nursery growers, and especially for those nurseries using cash accounting? How might other tax deductions and exemptions be affected? This session, intended for CEOs and CFOs, will be interactive, so come prepared with questions and ready to share personal perspectives on the issue. We want to hear your feedback.
This is a Premium-Member Only webinar. Please email Jordann at JordannD@AmericanHort.org to register.
Moving Forward with EMV - What's Next?
Tuesday, June 20, 2 p.m. EDT
A lot has happened since MasterCard and Visa mandated all retailers have the ability to take a “smart-chip” credit card. The liability for credit card fraud where a chip was presented but not swiped has moved to the retailer. Smart chips take longer to process – not a positive in the green industry. And general frustration abound. Is there relief in sight? And has all this time and money even helped? What’s next for retailers?
Join our entertaining and informative session on EMV from one of our industry experts, J. Lombardi. J. has informed and entertained audiences for many years with the ability to take a complex and painful subject and break it down to an understandable format. There will be time for Q & A so bring your questions.
Best Practices in Hiring and Firing
Wednesday, June 14, 2 p.m. EDT
Richard D. Alaniz | Senior Partner, Alaniz Shraeder Linker Farris Mayes, L.L.P
Have you ever regretted a hiring decision? How do you ensure that you select the right applicant when hiring? What do you do when you need to fire an employee? In this session, attendees will learn about the various laws that apply when hiring employees including Title VII (discrimination), the Americans with Disabilities Act, and the ADEA (age). Attendees will also discover strategies to use before, during, and after the job interview to select the best applicant. Finally, participants will explore how to properly discipline and fire employees to reduce the risk that former employees will file claims.
Richard D. Alaniz is senior partner at Alaniz Schraeder Linker Farris Mayes, L.L.P., a national labor and employment firm based in Houston. He has been at the forefront of labor and employment law for over thirty years, including stints with the U.S. Department of Labor and the National Labor Relations Board. Rick is a prolific writer on labor and employment law and conducts frequent seminars to client companies and trade associations across the country. Questions about this article, or requests to subscribe to receive Rick’s monthly articles, can be addressed to Rick at (281) 833-2200 or email@example.com.