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Marketing Mastery Series
The strategy,
the message
& the execution

The Marketing Mastery Series is a three-part program that addresses three key pillars to any successful marketing plan.

Women In Horticulture - January
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Women In Horticulture
January 2022
Interview

Katie Tamony
Chief Marketing Officer at Monrovia Plants

Cultivate
Cultivate'22
Mark
Your
Calendars

Cultivate'22 returns to Columbus Ohio on July 16-19,2022.

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New Year
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At AmericanHort, we are very proud of our industry's innovation and strength over the past year. As we head into 2022, we look forward to seeing you all and hearing your stories.

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Become Part Of The
Green Industry's Leading
Association

Get connected to the mentors, leaders and knowledgeable resources you need – when you need them – so that you can Perform Better day in and day out, Grow Faster than you ever dreamed possible, and Prepare both Yourself and Your Business for the Future.

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Advocacy

Advocacy

We are the leading advocate for the horticulture industry, and we take this responsibility seriously. We are proud to be your voice on the important issues facing us today to ensure a strong future.
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Education

Education

We believe best practices are key to survival and enable you to perform better on a daily basis. We are committed to finding the best horticulture educational programs and sharing them with you.
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Events

Events

We specialize in connecting you to the mentors, leaders, and knowledgeable resources through premier horticulture events to strengthen and connect our industry.
Learn More

Resources

Resources

We offer myriad ways to get the horticulture resources necessary to grow a stronger business, work better with customers and employees.
Learn More

We are the leading advocate for the horticulture industry, and we take this responsibility seriously. We are proud to be your voice on the important issues facing us today to ensure a strong future.

We believe best practices are key to survival and enable you to perform better on a daily basis. We are committed to finding the best horticulture educational programs and sharing them with you.

We specialize in connecting you to the mentors, leaders, and knowledgeable resources through premier horticulture events to strengthen and connect our industry.

We offer myriad ways to get the horticulture resources necessary to grow a stronger business, work better with customers and employees.

AmericanHort

What We Do Differently

The AmericanHort Mission is to unite, promote, and advance the horticulture industry through advocacy, collaboration, connectivity, education, market development, and research.

AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community.

We are proud to be a voice for the horticulture industry and encourage you to speak up through our MemberVoice  as our collective voices are louder together. Learn More about AmericanHort Advocacy.

Whether a webinar, newsletter, whitepaper, Industry Insider Report or a video message from industry experts, we connect you with the information you need to drive your business forward and grow faster. 

AmericanHort is not only the host to one of the industry’s largest trade shows and conferences, Cultivate, we host a number of focused programs to help your business perform better now and in the future.

The Horticultural Research Institute (HRI), the AmericanHort Foundation, protects and advances the horticulture industry by raising funds to fund important scientific research and provide scholarships. 

Keep a little green in your pocket. As a member of AmericanHort you can take advantage of a variety of business savings opportunities with our affinity program partnerships.

Perform Better

Grow Faster

Prepare for the Future

AmericanHort

What We Do Differently

The AmericanHort Mission is to unite, promote, and advance the horticulture industry through advocacy, collaboration, connectivity, education, market development, and research.

upcoming Events & Webinars

Ryan M

Marketing Mastery Series Part II: Building a Strategic Communications Plan

January 25 @ 2:00 pm - 3:30 pm

Ryan McEnaney, Bailey Nurseries The second session of the Marketing Mastery Series in about building a strategic communication plan. Having the right message is critical, but so is having the right communication plan. Consumers are bombarded by countless information and marketing messages so reaching your audience in some ways is as challenging as ever. Learn

Women In Horticulture January 2022

January 26 @ 2:00 pm - 3:00 pm

Katie Tamony, Chief Marketing Officer at Monrovia. With more than 25 years of expertise in lifestyle, leisure, and horticulture industries, Katie has been tracking trends to help companies and organizations prepare for the future throughout her career. In 2001, she became the youngest editor-in-chief of Sunset Magazine and Sunset Books in its history, leading the premier authority on lifes...

Katie Elzer-Peters

Marketing Mastery Series Part III: Hitting the Target to Drive Your Message

February 8 @ 2:00 pm - 3:30 pm

Katie Elzer-Peters, Garden of Words, LLC The final part of the Marketing Mastery Series focused on reaching your target audience. Expert marketers from our industry will talk about how to best capture your target audience and drive traffic to your website and marketing message. You will see how to set up a content and editorial

latest news

OSHA ETS Announcement on COVID Vaccination Mandates

OSHA ETS Announcement on COVID Vaccination Mandates November 4, 2021 Today the U.S. Department of Labor’s (DOL) Occupational Safety and Health Administration (OSHA) announced an Emergency Temporary Standard (ETS) to minimize the risk of COVID-19 transmission in the workplace. The ETS establishes binding requirements to protect employees of large employers

AmericanHort Expands Its Advocacy Reach

AmericanHort Expands its Advocacy Reach New Staff Resources to Deepen Focus on Advocacy Efforts AmericanHort continues to deepen investment in resources and capabilities to address key advocacy issues important to the success of our member-business owners while protecting the industry from potentially harmful effects of legislation and government regulation. The

AmericanHort Announces Management Changes for Cultivate’22

AmericanHort Announces Management Changes for Cultivate’22 Two New Team Members Join AmericanHort In an effort to continually improve the event and experience for our exhibitors, sponsors, and attendees, AmericanHort is pleased to announce Cindy Lee and Bill Behrens have joined the association team to take the lead on managing Cultivate,

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There’s simply no better way to grow and thrive, both personally and professionally, than with a membership to AmericanHort.

For more information about the benefits of AmericanHort membership, download our membership brochure.