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Advocacy

Advocacy

We are the leading advocate for the green industry, and we take this responsibility seriously. We are proud to be your voice on the important issues facing us today to ensure a strong future.
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Education

Education

We believe best practices are key to survival and enable you to perform better on a daily basis. We are committed to finding the best practices throughout the industry and sharing them with you.
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Events

Events

We specialize in connecting you to the mentors, leaders, and knowledgeable resources you need—when you need them. We are your resource for industry contacts.
Learn More

Resources

Resources

We offer myriad ways to get the resources necessary to grow a stronger business, work better with customers and employees.
Learn More

We are the leading advocate for the green industry, and we take this responsibility seriously. We are proud to be your voice on the important issues facing us today to ensure a strong future.

We believe best practices are key to survival and enable you to perform better on a daily basis. We are committed to finding the best practices throughout the industry and sharing them with you.

We specialize in connecting you to the mentors, leaders, and knowledgeable resources you need—when you need them. We are your resource for industry contacts.

We offer myriad ways to get the resources necessary to grow a stronger business, work better with customers and employees.

WHAT WE DO

DIFFERENTLY

The AmericanHort Mission is to unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.

AmericanHort unites us all—growers, retailers, breeders, suppliers, distributors, designers, landscapers, educators, researchers, and manufacturers—into a single, robust community.

We are proud to be a voice for the horticulture industry and encourage you to speak up through our MemberVoice (link to that page) as our collective voices are louder together. Learn More about AmericanHort Advocacy.

Whether a webinar, newsletter, whitepaper, Industry Insider Report or a video message from industry experts, we connect you with the information you need to drive your business forward and grow faster. 

AmericanHort is not only the host to one of the industry’s largest trade shows and conferences, Cultivate (link to Cultivateevent.org), we host a number of focused programs to help your business perform better now and in the future.

The Horticultural Research Institute (HRI), the AmericanHort Foundation, protects and advances the horticulture industry by raising funds to fund important scientific research and provide scholarships. 

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Keep a little green in your pocket. As a member of AmericanHort you can take advantage of a variety of business savings opportunities with our affinity program partnerships.

Perform Better

Grow Faster

Prepare for the Future

What We Do

Differently

The AmericanHort Mission is to unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.

UPCOMING EVENTS

Close up of annuals in a greenhouse

On-Demand Education
Pricing to Win Series

February 19 - May 1

Pricing products and determining profit margins continues to be a topic of much conversation throughout the green industry. In this series, our speakers will address eco-labeling, supply pricing dynamics, and consumer willingness-to-pay to better help you determine your business’s pricing strategies. HRI has proudly supported some of the research presented, both directly and indirectly. ...

greenhouse webinar series

On-Demand Education
Greenhouse Current Issues & Best Practices Series

February 19 - May 1

Spring challenges abound for greenhouse growers – houses chock-full, weather delays, and tricky crops. But help is at hand with these three timely and terrific sessions from Cultivate’20 Virtual. Don’t miss the opportunity to view these best practices in sanitation, minimizing risk, holding crops, and more.

tHRIve Web Series

Plant Benefits or Features
Which Cue is More Effective?

April 15 @ 1:00 pm - 2:00 pm

Better understanding consumer behavior, preferences, and trends is a key HRI research priority. In 2020, Dr. Bridget Behe built upon her previous research that showed younger customers were more likely to purchase a branded plant – even when identical to a non-branded plant – and that consumers in general want more information on signs because Read More »

LATEST NEWS

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BECOMING A MEMBER?

There’s simply no better way to grow and thrive, both personally and professionally, than with a membership to AmericanHort.

For more information about the benefits of AmericanHort membership,  opens in a new windowdownload our membership brochure.opens PDF file