Ken Fisher Announced as AmericanHort President and Chief Executive Officer

The AmericanHort Board of Directors has named Ken Fisher as the company’s next President and Chief Executive Officer, effective immediately.

Fisher has 20 years of experience leading public and privately-held companies, including iconic consumer brands with The Coleman Company and Elmer’s Products Inc. Ken’s diverse business experience will further the vision and strategy of AmericanHort while bringing proven organizational management to achieve the desired results.

 “We know the industry values our advocacy work and educational programs, especially Cultivate. Ken’s expertise will assist us in enhancing existing offerings, while adding new value that will broaden our membership,” said Dale Deppe, AmericanHort Board Chairman.

>>Download the full Press Release

 

 

AmericanHort Testimony Defends Importance of H-2B Program

Wednesday, June 8, the Senate Judiciary Subcommittee on Immigration and the National Interest held a hearing titled, “The H-2B Temporary Foreign Worker Program: Examining the Effects on Americans’ Job Opportunities and Wages.” The Committee chairman, Jeff Sessions (R-AL), invited a panel of union, worker advocate, and immigration restrictionists who presented a hostile picture of the program as a threat to American workers and wages. 

Presenting a unified front, AmericanHort and the National Association of Landscape Professionals submitted joint written testimony for the hearing. AmericanHort urges horticulture industry members to let their Representatives in the House know of the importance of the H-2B program in our industry, and to support continuation of the returning worker exemption in the coming year.   

“The helping hands of temporary and seasonal H-2B workers lift up the job security and success of thousands upon thousands of American workers employed in industries like horticulture and landscaping,” said Craig Regelbrugge, AmericanHort senior vice president. “Rather than scapegoating a program that works, Congress should recognize its benefits, and get on with the business of modernizing America’s immigration and visa programs in the interest of the economy.”

>>Download the full Press Release

 

 

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Introducing The New Now at Cultivate'16

The face of horticulture and the definition of “gardening” are vastly different than what they used to be. Consumers are redefining the relevance of plants and what it means to “go green.” They’re “biophiliacs” instead of gardeners. They’re urban Millennials and downsizing Baby Boomers. They’re hipsters, yupsters, independents, and renegades. And as technology, schedules, and lives get more complex, the importance of outdoor spaces seems to grow larger.

While we might have changed our game and shifted our strategies, our roots are grounded in what makes the industry strong - dedication, perspiration, ingenuity, creativity, and beauty.

This is "The New Now": same values, different strategies. Discover your role in the New Now at Cultivate'16. >>Register.
 

 

 

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Purchase An Introduction to SHIFT, a downloadable PDF

AmericanHort, along with its research affiliate the Horticultural Research Institute, introduces SHIFT: An AmericanHort initiative. This innovative research project takes a hard look at the future of the industry. SHIFT is about how the collective industry can rise to the challenge of meeting modern and future consumers’ expectations. This research demands a shift in strategies, thinking, and paradigms. It forces us to think and to ask ourselves, “What if we started doing things differently?” With nearly 30 insights and recommendations, the inspiration and strategies are at our fingertips to take action for a successful future. >>Learn more.
 
 
 
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AmericanHort and Other Founding Partners Launch the Million Pollinator Garden Challenge

On June 3, 2015, the National Pollinator Garden Network (NPGN), an unprecedented collaboration of national, regional, conservation and gardening groups, launched the Million Pollinator Garden Challenge. This is a strategic effort to promote and protect the needs of pollinators in North America. >> Learn more.